CosmeticBusiness is a unique source of new cosmetic product ideas, pooling the entire network to efficiently conceptualise and implement them. As the only international trade fair, it exclusively brings together cosmetics companies with all suppliers involved in the development, production, packaging and marketing of the entire cosmetics product portfolio every year in Germany, the largest cosmetics market in Europe. It is an indispensable mood and trend barometer for decision-makers in the industry.
Session title: Consumer Behaviour in the German Cosmetics Market
Session description: This presentation explores habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchase and consumption of cosmetics in Germany.
It draws together insights from across different consumer surveys and provides analysis on key trends. It also connects survey insights with Euromonitor’s megatrends, including case studies highlighting how companies are responding to changing attitudes and expectations towards beauty and personal care products.
Date and time of the EMI session: 14 June 2023, 15:45 – 16:30 (GMT+2)
Name and title of all speakers involved: Magda Starula, Senior Research Analyst