Session title: Eyes on Africa: Unlocking Potential Through Digital Transformation
Session description: With a promising projection of over 76% internet access among sub-Saharan Africans by 2040 and a GDP expected to soar to USD 4.5 Trillion within the same timeframe, the digital revolution unveils unprecedented avenues to tap into this burgeoning future market. Yet, to navigate the distinct market dynamics of a region housing 19% of the global population, businesses must seize and harness these unique opportunities. Join our webinar to uncover the vast potential of the African digital economy, where we'll shine a spotlight on the exciting glocalized digital landscape. Explore how payment systems, e-commerce, travel, loyalty programs, and mobile services are poised to revolutionize business operations, ensuring you stay ahead in this dynamic digital era.
Date & time of EMI session: 22 November 2023, 11:00-12:00 GMT +2
Name and titles of EMI speakers: Nienke Veerbeek – Consulting Team Lead, Fransua Razvadauskas – Insights Manager, Christele Chokossa - Consultant.