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ITB Berlin

Messe Berlin Messedamm 22, 14055 - Berlin, Germany
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Caroline Bremner Head of Travel Research​

Session date and time:

7 Mar 23 | CET: 03:00 PM -

8 Mar 23 | CET: 01:45 PM

Change is all over the global travel community. Thus, change is THE buzzword at ITB Berlin 2023. The world´s biggest travel show and convention is finally back as an in-person-event, hosting the leaders of the global travel industry, showcasing decisive trends and providing unlimited opportunities for the travel business.
ITB Berlin Show & Convention in one: This is where the heart of the global travel industry beats.
 
Presentation 1:
 
Travel in the Metaverse: Tapping New Audiences and Revenue Streams
 
The metaverse is the next iteration of the internet, promising to be as disruptive to travel brands and destinations as online booking and mobile web. Despite controversy, some brands are already testing the waters, offering fun, immersive travel experiences and launching brand campaigns in the metaverse to reach new audiences. It is where consumers are increasingly going to socialise, work, play and explore. It is therefore important to understand the challenges, to start shaping how it functions and performs in order to ensure that it is safe, fair, inclusive and sustainable.
 
Date and time of the EMI session: 7 March 2023 15:00-15:30 (GMT+1) 
 
Name and title of speaker: Caroline Bremner, Senior Industry Manager, Research
 
 
 
Presentation 2:
 
Blended Travel- Are We All Getting Remote
 
The ability to add leisure to a work trip – bleisure – has traditionally been an important growth opportunity in hospitality. The pandemic, however, has transformed bleisure dramatically. While business trips in the classic sense are still below pre-pandemic levels, corporate working policies have become more flexible while the individual interest in traveling remains. New technologies are enabling new possibilities to blur the lines of business and leisure, and hospitality players are adapting. This presentation will mainly cover the impact of pandemic and the digital innovations.
 
Date and time of the EMI session: 8 March 2023 13:00-13:45 (GMT+1) 
 
Name and title of speaker:  Stephen Dutton, Client Insight Research Manager
 
Register HERE.
 
 
 
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