25 Mar 22 | GMT: 02:00 PM - 27 Mar 22 | GMT: 08:00 PM
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Amidst the cost of living crisis and an inflationary environment, tea in Asia Pacific remains a resilient category, owing to its inelastic demand. Nevertheless, stiff competition from other beverages remains, and this report seeks to analyse the various innovation strategies adopted by tea players to thrive in the long term. This includes responding to consumers’ health concerns, such as stress relief, mental wellbeing and boosting the immune system.
2023 may see more moderate levels of global inflation than 2022, but pricing and supply chains will remain the key challenge for coffee and tea.
With the rise of many local chained specialist coffee shops emerging across Asia Pacific, the future of coffee shops in Asia Pacific is likely to evolve into an environment with more local coffee shops in the short term, eroding the traditional stronghold of international coffee chains such as Starbucks, especially in markets like China and Vietnam.
Outcome-orientated, need states positioning is more and more visible across fmcg industries, as brand owners expand the framework into an increasingly divergent range of categories. Consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance, and are beginning their purchase and consumption journeys working back from this point.
The 2023 NCA Convention is all about resilience and reinvention: Resilience to thrive as an industry no matter what challenges are thrown our way, and our endless capacity to reinvent ourselves to meet these challenges head-on.
Anxiety is on the rise and yet, consumers can't get enough of their favorite stimulant: Caffeine. In this episode, EMI Insights Manager, Matt Barry, talks us though "The Caffeine Paradox," one aspect of his recent report on the future of coffee, in which anxious consumers counterintuitively refuse to give up their triple shot lattes despite their well understood negative side effects.
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