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In recent years, sun protection has become a part of consumers’ holistic wellness routines, with multifunctional products becoming increasingly relevant. As a result, the beauty and personal care industry has witnessed a wave of new hybrid products, particularly SPF moisturisers, primers, and lip balms. Euromonitor International expects to see premiumisation and elevated claims in skin care and sun care, as they increasingly compete for the same target consumer.
Ayurveda is evolving with increasing emphasis on ingredient-led product positioning in the beauty industry, with premium Ayurvedic products more readily accepted in the country due to a growing focus on natural, tailor-made product offerings. Ayurvedic brands are growing their opportunities through fusion products that combine the best of Ayurvedic and derma ingredients—a concept which is expected to hold great significance for the coming years.
Women’s Health has been identified by industry leaders and through Euromonitor International’s global analyst network as one of the most commercially relevant themes across a wide range of consumer-facing industries, including health, beauty, nutrition, feminine care and lifestyle sectors.
The post-pandemic recovery of beauty and personal care decelerated in 2022, tempered by high inflation, rising unit prices and overall economic uncertainties, which continued to impact the daily lives of consumers in Australia.
Retail in the Philippines has been showing great promise, with players encouraged by its high growth rate across various retail categories. This is particularly true in luxury goods, with the Philippines set to be the fast-growing market in Southeast Asia for this sector. In addition, retail e-commerce growth rates in the Philippines are set to surpass all other markets in the region.
Whitening supplements have always been popular in Southeast Asia. Crystal Tomato, Dr Ora, and Heliocare are local and international brands capitalising on the ever-increasing demand for beauty-related dietary supplements.
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