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TTRA Marketing Outlook Forum

Washington, D.C.
Alex Jarman Profile Picture
Alex Jarman Analyst

Session date and time:

7 Feb 22 | ET: 08:15 AM -

9 Feb 22 | ET: 12:45 PM

Marketing Outlook Forum (MOF) is the go-to gathering for tourism’s best and brightest. MOF 2022 is your best opportunity to learn the latest in travel research, forecasts, and marketing insights from leading industry experts.

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Session title: The New International Traveler

Session description: The return of international travelers is crucial to the U.S. travel industry’s recovery. But after more than a year at home, how and why consumers travel abroad is changing. These changing motivations mean that companies need to evolve their communications to effectively reach the post-pandemic traveler. This session will examine how the pandemic has impacted international consumers’ travel preferences and the implications of those preferences for the U.S. travel industry. Attendees will also learn about the biggest trends that will shape international travelers’ behaviors over the next ten years. This presentation will include Euromonitor’s Travel data, insight from consumer surveys, and relevant case studies.

Session date and time: Wednesday, 9 February at 9:00am EST

Speaker name and title: Alex Jarman, Senior Analyst

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