Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.
In the mature spirits category in Finland, facing declining per capita consumption, staying ahead of the competition requires responding to consumer trends. One important trend is sustainability, including offering more sustainable and recyclable…
Sustainability and responsibility have a clear impact on the alcoholic drinks industry in Finland, with many players prioritising CO2 neutrality and lighter, recyclable packaging. Alko, for example, now uses Green Choice symbols in its outlets to…