Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.
Pet healthcare, dominated by specialist players who are not present in other pet care categories (with the exception of Best Friend Group), is by far the most dynamic category in pet products, recording double-digit annual growth in current retail…
Initial price increases as a result of inflation were visible in pet care at the end of spring 2022. Despite reduced purchasing power, Finns remain relatively consistent about their pets’ diets, especially in the case of dogs, reducing spending on…
After a strong performance in 2020, the growth rate of small mammal/reptile food in retail volume terms slowed significantly in 2021 and continued to lose momentum during 2022. This slowdown correlated with the declining population of small mammals…
While prices for dog food have gone up significantly as a result of inflation, premium food sales still saw growth in current retail volume terms as many Finnish consumers prioritise maintaining a consistent, healthy diet for their pets. This is…
Premium private label is now expanding faster in cat food in Finland. Following the success of SMAAK dog food, the brand introduced a cat food range that is locally sourced and produced.
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…