Finland

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2023 for the seventh year in a row in current value terms. Even more worryingly, direct selling underperformed…

In 2023, convenience retailers in Finland witnessed only marginal current value growth, with much of this fuelled by high levels of inflation. Sales have suffered from lower purchasing power caused by the rising cost of living, with consumers…

Appliances and electronics specialists in Finland witnessed further decline in 2023, in volume and current value terms, as the economy fell into recession. Sales of ovens, cooktops and furniture-covered appliances were most affected as consumers were…

The slowdown in the economy has not hit apparel and footwear specialists in Finland as hard as grocery retailers. Pent-up demand for clothing purchases since the pandemic, especially to wear at parties and celebrations, has sustained sales growth in…