Finland

Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating…

Tissue and hygiene in Finland witnessed a notable change in 2023, marked by a slowdown in price increases. However, the lingering effects of previous hikes left consumers highly attuned to costs, driving a preference for more affordable options. The…

Despite facing challenges such as escalating prices, retail tissue in Finland exhibited a decline in 2023, with paper towels experiencing a more pronounced decrease compared to toilet paper. The latter, deemed a necessity, demonstrated greater…

The growing ageing population in Finland acted as a primary catalyst for the volume sales growth of adult incontinence products throughout 2023. Heightened consumer awareness regarding incontinence issues, coupled with proactive educational efforts…

Amidst the backdrop of continued decline in birth rates during 2023, Finland's nappies/diapers/pants market witnessed a marginal decrease in volume sales. However, this decline was counterbalanced by a surge in value, attributed to price escalations…

Amidst external fluctuations, the landscape of menstrual care products in Finland exhibited resilience in 2023, with volume sales maintaining relative stability, underscoring the essential nature of these products. While a decline in towel sales…

The cumulative turnover of foodservice wholesale in January to August 2023 witnessed a notable increase compared to the previous year. This uptick in foodservice turnover has been a significant driver behind the growth in away-from-home tissue sales…