Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The post-pandemic euphoria of 2021, which witnessed a healthy total volume growth in alcoholic drinks in France, was short-lived: indeed, overall volume sales of alcoholic drinks were showing somewhat flat growth in 2022. This stems from the impact…
At first sight, sales of beer in France look flat. However, within this situation we see some contrasted results. The bad news: without great surprise, off-trade sales of beer suddenly waned in 2022 due to the recovery of on-trade, following the end…
Trends as noted in other categories are also of a similar note in cider/perry. 2022 witnessed another strong drop in off-trade, which was slightly offset by the strong recovery of on-sales in creperies (Breton crêpe restaurants) where the bulk of…
RTDs posted slight growth in total volume terms in 2022, in continuation to an already good performance in 2021. 2022 benefitted from a more festive ambient than seen in 2020 to early 2021 due to the pandemic lockdowns and restrictions, along with…
While 2021 was an atypical year in sales of spirits, leading to small positive growth, volume sales fell into a small negative decline in 2022 – as per the structure of the category pre-pandemic. However, this hides another atypical trend – namely…
In terms of total volume sales, 2022 was not the best vintage for wine in France. Rather, the category slightly waned as per the structural trend seen pre-pandemic, with a strong switch back from off-trade to on-trade. This contrasts with 2021,…