General Mills Inc in Pet Care

December 2022

General Mills has been cementing its position as the number five player in the global pet care market via dynamic organic growth as well as the addition of the Nudges pet treats brand to its portfolio. However, while its exclusive focus on the North American region, and mostly the US market, means that it is well placed to continue benefiting from growth in what is the world’s biggest pet care market, it is currently almost absent in more dynamic regions like Latin America and Asia Pacific.

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This report comes in PPT.


Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy. Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of General Mills Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
General Mills continues closing the gap on JM Smucker
General Mills’ global footprint
General Mills continues to have an overwhelming reliance on the US market
Organic growth remains strong, with the Nudges acquisition also boosting group sales
Pandemic serves to speed up the digitalisation of distribution channels
General Mills aiming for Net Zero by 2050
Rising prices could test the income elasticities of pet owners
US dog food will dominate new sales for General Mills in 2021-2024
Little movement expected in the rankings, with General Mills remaining in fifth place
General Mills recording strong growth, but Mars and Nestlé continue to lead pet care
Sale of its Natural Balance brand reduces JM Smucker’s overlap with General Mills
What price expansion beyond North America?
Nudges arrives to provide Blue Buffalo with some support
General Mills has a cross-industry presence
North America accounts for the overwhelming majority of General Mills’ sales
Cat food has slightly greater importance in Canada than the US
General Mills set for expansion with the leading all-natural pet food brand in the US
Blue Buffalo launches Buddies app to help communication among and with its customers
General Mills sets out it commitment to Net Zero in its Global Responsibility Report
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Pet Care

This is the aggregation of pet food and pet products.

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