Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.
Baked goods is a key staple in Georgia due to the strong popularity of unpackaged leavened bread, which continues to post solid volume growth in 2023, despite rising prices. Demand for this product is supported by the fact that it is an essential…
In 2023, breakfast cereals has maintained steady volume growth, aided by some moderation in unit prices. The category's enduring strength continues to stem from the prevailing convenience trend, as modern consumers place a premium on the ease and…
In 2023, shelf stable fruits and vegetables retained their position as the leading category within processed fruits and vegetables, in volume terms. Positive growth was also witnessed in shelf stable fruits and vegetables, primarily due to strong…
Processed meat and seafood is witnessing slower volume growth in 2023, compared to previous years, with momentum driven by the recovery of tourism and some stabilization of price hikes. Nonetheless, price increases have had a negative impact on…
Dried pasta is seeing steady volume growth in 2023, as it is an important staple food within the Georgian diet. Unit price growth has slowed after the surge witnessed in 2022, when rising costs of grain and flour were a key concern. This moderation…
Staple foods has benefited from the slowdown in retail price inflation in 2023, supporting solid volume growth in 2023. This followed a challenging period in 2022 attributed to geopolitical tensions and macroeconomic challenges, which led to elevated…