Georgia

Air care in Georgia faces moderate volume growth in 2023, with current value growth stimulated by rising retail prices. As in other categories, modern retail is the main catalyst for rising consumption of air care products in Georgia. Indeed, air…

While off-trade volume sales remained higher, the on-trade channel was the major driver of total volume sales growth in beer and spirits in 2022. Growth rates were closer in on- and off-trade volume terms in wine. The stronger overall growth…

Analgesics is expected to register moderate constant value growth in 2023. High inflation is continuing to have an effect and consumers are expected to be highly price sensitive and prioritise value for money. That being said, inflation is easing in…

The surge in sales of away-from-home tissue and hygiene products in 2023 was primarily fuelled by the revival of tourism in Georgia. As international travel resumed, the demand for tissue products in hotels, restaurants, and other hospitality…

Baby and child-specific products in Georgia registered healthy volume growth in 2023, as well as positive constant value growth. Baby wipes continues to account for most value sales and also registered the highest value growth. Another strong…

Baby formula is expected to register constant and current value growth, but volume growth will be minimal. Georgia’s birth rate is falling and this is expected to dampen volume sales, in particular for milk formula and in particular for standard milk…

Baked goods is a key staple in Georgia due to the strong popularity of unpackaged leavened bread, which continues to post solid volume growth in 2023, despite rising prices. Demand for this product is supported by the fact that it is an essential…

Bath and shower registered both moderate volume and constant value growth in Georgia in 2023. Body wash/shower gel was the best performing product in terms of value and volume growth, outperforming other products significantly. That being said, bar…

The Batumi in Georgia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

It was a positive trading year for beauty and personal care in Georgia in 2023. Inflation decreased significantly and resulted in both healthy constant value and moderate volume growth. Population growth also supported the increased volume sales,…