Germany

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Strategy Briefing

Affordability, Value, and the Cost of Living

May 2023

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

USD 1,325
Country Report

Eggs in Germany

Mar 2024

In 2023, as food prices remained high, some consumers in Germany turned to eggs as a cheap alternative to meat due to their perception as a healthy food choice. Therefore, despite a marginal retail volume decline in 2023, demand for eggs remained…

USD 1,195
Country Report

Fish and Seafood in Germany

Mar 2024

The increasing awareness of sustainability issues and environmental concerns associated with fish and seafood production have contributed to the decline in the consumption of these fresh foods in Germany. Health considerations have also played a…

USD 1,195
Country Report

Fresh Food in Germany

Mar 2024

As the effects of the pandemic gradually waned and had little impact on consumers and their purchasing patterns in 2023, inflation and price increases took the lead as the main socioeconomic factors shaping demand for fresh food in Germany. Despite…

USD 2,450
Country Report

Fruits in Germany

Mar 2024

While not dramatically, retail volume sales of fruits in Germany declined in 2023. Economic factors such as rising prices and inflation are likely to have contributed to the decline; higher food costs and reduced purchasing power among consumers…

USD 1,195
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