Germany

The pandemic led German consumers to focus on health and hygiene more than they already did before, which benefited channels within health and beauty specialist retailers which focus on pharmaceutical, health and hygiene products. As such, both…

Food and drink e-commerce was the fastest growing e-commerce category in Germany in 2021, albeit from a relatively low base. Growth remained dynamic after an already strong year in 2020, as the pandemic shifted much of consumers’ activities to the…

While in 2020, the current value growth of home and garden specialist retailers accelerated slightly, as the channel benefited from much more time spent at home, as sales of various products were brought forward, this also meant a subsequent slump in…