Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, vending in Germany experienced a stronger value sales decline, following a more modest fall the previous two years during the post-pandemic reopening. While vending locations, such as streets, transport hubs, and semi-captive environments…
In 2021, variety stores in Germany recorded a strong rebound following the impact of the pandemic in 2020. In fact, the channel far exceeded the 2019 level of sales in both current and constant terms. This is due to the ongoing strong upwards trend…
This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…
In 2021, traditional grocery retailers recorded minimal growth overall, and this was slightly lower compared with the previous year. On balance, after sales were again driven by the lengthy lockdown, the overall slowdown in growth can be ascribed to…
Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…
Despite recording high single-digit current value growth in 2023, the solid performance by supermarkets in Germany was largely driven by the historically high inflation rate, especially for food and drinks. In comparison to discounters, the other…
Small local grocers in Germany recorded the lowest current value growth among all grocery retailing channels in 2023. This corresponded to a strong decline in constant terms due to the historically high inflation during the year; food and…
In 2023, retail in Germany displayed resilience amid challenging economic conditions, with varying performances across different channels. While inflationary pressures continued to influence consumer spending patterns, a gradual stabilisation in the…
In 2023, Germany's e-commerce landscape showed signs of potential recovery, following 2022’s sales slump as the country emerged from the pandemic. A stronger return to stores, ongoing economic volatility, and low consumer confidence stemming from the…
In 2021, mobile e-commerce contributed significantly to the continued growth of online shopping, following the initial pandemic-related surge in 2020. During the extended lockdown in the first half of the year, e-commerce increasingly became the…