Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Germany was strongly impacted by the pandemic in 2020-2021, due to various restrictions imposed on the local population. However, the situation was positive for most retailers due to the closure of foodservice and limited leisure activities outside…
While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…
After enduring prolonged home seclusion during the pandemic and various restrictions imposed on foodservice and leisure activities, German consumers continue to eagerly seek activities outside of their homes in 2023 due to greater freedom. This shift…
Savoury snacks in Germany continues to experience dynamic price development and content reduction. In response to rising raw material costs, category players and retailers are adjusting their pricing strategies. This trend is mainly being driven by…
2023 is a promising year for Germany in many ways. The impact of the pandemic is waning and it is the first year without any major restrictions to negatively affect consumer behaviour; even at the beginning of 2022, some restrictions were still in…