Ghana

In 2023, Ghana's tobacco industry demonstrates resilience with marginal demand increases across categories, primarily driven by continuous price hikes of tobacco products. However, this trend negatively impacts volume sales. The industry is…

In 2023, Ghana’s economy slowed, with GDP growth of 2.0% in real terms. The slowdown was attributable to macroeconomic instability, a significant surge in inflation, and decreases in exports and investment. However, the economy is projected to…

In 2023, global inflation rates are causing prices to rise, affecting consumers’ consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are…

Population growth in Ghana between 2021 and 2040 will be driven by positive natural change, as net migration remains negative. Ongoing urbanisation will place pressure on infrastructure, while improvements in living standards will increase life…

In 2023, Ghana's tissue and hygiene industry continues to be characterised by affordability, prompting a shift towards more economical brands given the ongoing economic disarray. Intense competition compels companies to innovate, employing diverse…