Greece

A post-COVID-19 return to business travel and events such as christenings and weddings benefited apparel accessories in 2023, with a notable increase in volume sales of ties. Belts, too, are benefiting from a return to office work and socialising and…

Inflation and the cost of living crisis affected the performance of apparel and footwear in Greece in 2023, with price increases resulting in substantial current value growth across all categories. Volume sales increased, too, post-COVID-19; however,…

Within apparel and footwear, childrenswear was the least affected by COVID-19 and lockdowns, so the high growth recovery rates seen in apparel for adults are not as evident in childrenswear in 2023. Widespread and ongoing economic uncertainty is…

Discounting activities have been gathering pace in footwear as players deploy this strategy to clear out accumulated stock gathered during the pandemic, and to mitigate declines in volume sales as a result of inflationary pressures which are…

Extremely high inflation levels, resulting in price increases across most consumer goods, have directly impacted household purchasing power and led to changes in consumer behaviour. Within hosiery, consumers have become more price-sensitive,…