Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The discounters channel saw an upward trend in Greece throughout the review period, which continued in 2023. The challenging economic conditions and high rate of inflation prevailing towards the end of the review period served to bolster consumer…
Direct selling saw sales fall significantly in Greece in 2023. Since direct selling requires not only sales and interpersonal skills, but also strategic thinking, Oriflame decided to start blogging about how people can use direct sales techniques to…
Convenience retailers witnessed growth in Greece in 2023 as more and more people visited their stores for their daily purchases. This trend started during the COVID-19 crisis, when consumers procured essential goods from nearby stores, and now it has…
Following Olympia’s EUR50 million investment in Public, which left Olympia owning 98% of the Public-Media Markt venture in Greece and Cyprus, the Media Markt stores have been rebranded Public + home and specialise in white appliances. Consequently,…
Apparel and footwear specialists saw current value growth in 2023. Inflation and continued price increases have been driving more and more consumers into the second-hand market, which is gradually gaining ground in Greece. Recently, the Bulgarian…
Fragrance is a key area of new developments in toilet care, as players vie to catch consumers' attention. For example, third-placed overall brand Klinex (Unilever Hellas SA) launched a new series of rim blocks with essential oils, with unique…
As a result of the decline in disposable incomes, consumer spending priorities have changed and, in turn, we are seeing sluggish volume sales overall, in addition to challenges faced by certain value-added products which come with higher price tags.…
Polishes is a relatively uninteresting category, which is suffering from being a discretionary product in a time of economic pressures. Added to which, polishes has also been affected by price hikes, alongside the category not having a great deal of…
Despite laundry care remaining in a negative volume slump, value sales remain supported by the higher prices in the category, as the notable players are big global names. Indeed, Procter & Gamble Hellas SA and Unilever Hellas SA are the top two…
Home insecticides is another category which is being impacted by price hikes, driven by high costs for manufacturers and inflationary pressures. Whilst players have aimed to absorb their own costs as much as possible, especially in light of the…
Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy…
Dishwashing is booming in value growth, driven by price hikes caused by increased costs for manufacturers and inflation overall. On the other hand, volume remains stable, albeit at low growth rates. This is because many dishwashing products are…
Despite bleach remaining in a volume slump and suffering from maturity, the category is actually somewhat benefitting from consumers' reduced purchasing power. Essentially, bleach offers a cheap and effective cleaning solution, despite its negative…
Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit…
A large proportion of revenue in street stalls/kiosks in Greece is dependent on events such as festivals and football matches, deriving from operators selling food and drinks just outside of the action. With sales surpassing pre-pandemic levels by…
Most independent self-service cafeterias in Greece are located in travel and lodging locations such as ferries, highway service stations, and campsites, for example. Within this context, following the strong growth recorded in 2022 in response to…
2023 saw dramatic rises in living costs resulting from soaring inflation and price hikes for food and energy, with consumer purchasing power squeezed considerably. Greeks had to reduce their spending on foodservice and prioritise essential purchases.…
High inflation in 2023 led to declining disposable incomes, in turn slowing down domestic spending in foodservice, despite the year marking a post-pandemic return to normal. While Q1 began with improved performance in terms of sales per outlet, the…
Inflation continued to negatively impact consumer foodservice in Greece in 2023, yet to reach its peak in terms of effect. Lingering post-pandemic effects helped to curb drops in footfall despite huge declines in disposable incomes amid steep price…
2022 saw strong growth in inbound tourist flows for Greece, driven by lifted pandemic-related restrictions and the recovery of recreational travel. However, in 2023 there was a decline in inbound tourism, thanks partly to cost hikes in flights and…