Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Herbal/traditional cough, cold and allergy (hay fever) remedies has posted very strong growth in 2022 and in 2023 as the category has benefited from the surge in respiratory illness that was seen in Greece in Q4 2022 and Q1 2023 in line with the…
Unlike most other OTC categories, in which marketing activities targeted not only the pharmaceuticals community, but also consumers, this was not previously the case in eye care. Companies would reach out to doctors and to chemists/pharmacists in…
Within OTC digestive remedies, the penetration of herbal/traditional products is growing rapidly. This is because there is significant value growth potential for manufacturers as the premium positioning of herbal/traditional products allows for…
Digestive health has recovered its status as a key growth driver in dietary supplements, with probiotics amongst the best performers in the Greek market. Demand was growing rapidly prior to the outbreak of COVID-19, but the pandemic led to growth…
Dermatologicals has seen demand weaken in the post-pandemic period. While certain COVID-19 related habits, such as the use of hand sanitisers, remain relevant and people in Greece continue to use them much more than they did in the past, this is a…
In May 2022, Greece lifted all COVID-19 related regulations. This included the compulsory use of face masks and social distancing rules, and although use of face masks remains fairly high in Greece compared to other European countries, it appears…
Inflation is a key factor influencing the consumer health market in Greece, with price hikes being seen across most categories. Even though increases in prices vary by brand, most products have been subject to hikes. This has not had the same effect…
Upon the lifting of all COVID-19 related regulations, including the compulsory use of face masks, social distancing rules and compulsory self-isolation, there has been a surge in illness which has been a major contributor to sales growth for…
Tourism flows are showing a strong increase in 2023 on both a domestic and international level. Despite the impact of inflation on disposable incomes and travel prices increases, consumers are not willing to cut down on their spending as they seek to…
In 2023, inbound tourism is enjoying a strong recovery in Greece, with the number of trips expected to recover to pre-pandemic levels by the end of the year. There is much optimism, even though bookings in the first quarter were somewhat…
Retail value sales of lodging (destination) continued to post strong retail value growth in Greece, driven by luxury and upscale hotels, which have already recovered to pre-pandemic levels. Alongside the growth of luxury and upscale hotels, there has…
Given the strong increase in tourism flows, lodging, travel modes and foodservice had almost fully recovered to pre-pandemic levels by 2022, although this was not the case for intermediaries. Even though value sales in intermediaries posted a strong…
Due to high airport fees at Athens International Airport “Eleftherios Venizelos” (AIA), Ryanair shut down its Athens base in October 2022. The airline withdrew two aircraft between October 29th to March 31st, leading to a reduction of scheduled…
While overall wearables are expected to register a decline in volume sales, smartphones are expected to register volume growth. Sales of activity bands and activity watches are expected to register significant volume decline, as consumers migrate to…
Wireless speakers are the only growth area in portable players and also account for most volume sales. Low-cost Bluetooth-enabled speakers are especially popular among younger consumers and are mainly used to stream music via smartphones and…
There is expected to be a decrease in volume sales of smartphones, which is by far the most popular mobile phone, in 2023. Continuing inflation and rising price sensitivity is persuading many consumers to put off upgrading their smartphone. That…
The shortage of both second-hand and new cars that started in 2021 remains a key obstacle to sector performance. During 2022 and 2023, delivery times for new cars exceeds 6 months, reaching even a year in many cases. The lack of both new and…
Imaging devices are expected to register further volume decline in 2023. Continuing advances in smartphones cameras leading are leading to continual decline in imaging devices, to the extent that some smartphones can meet the imaging device needs of…
Home video is expected to register minimal volume decline in 2023. Several factors are expected to cause the negative performance. Continuing inflation is resulting in lowering purchasing power. Also, there was a surge in sales of big-ticket items…
Several factors contribute to an expected significant decline in home audio in 2023. Continuing elevated inflation is reducing consumer purchasing power. In addition, during the early pandemic, there was a surge in spending on home audio, as people…