Greece

In 2019, Western European construction recorded output of USD4,588 billion despite a slight slowdown in major economies. The COVID-19 crisis in 2020 and related uncertainty led to residential and commercial construction contracting. Rising…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

The presence of store cards remained negligible in Greece during 2022. No major interest in launching products in this category of the financial cards has been shown by any of the country’s financial cards issuers. In particular, the unfavourable…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

Ongoing depopulation in Greece in 2021-2040 will be driven mainly by natural decrease as birth rates remain low. Ageing will affect consumer trends and add to pressure on state resources. Athens will remain the key consumer market, despite shrinking…

Greece’s business environment lags behind it regional peers, burdened by rigid labour market regulations, slow and inefficient judicial system, prevalent corruption, heavy taxation and weak financial system. The country boasts rather highly educated…

Retail volume sales of cigarettes rose, but only very marginally, in 2022. Following over a decade of strong retail volume sales decline, the category is starting to show signs of stabilisation. However, the competition with heated tobacco remained…

In line with most tobacco manufacturers in Greece, players in the category de-invested from traditional tobacco products and shifted their focus to new generation options, namely e-vapour products and heated tobacco. These new generation products are…

New generation tobacco products, e-vapour and heated tobacco (nicotine pouches were not available in Greece), remained under the spotlight of development and key growth drivers for tobacco, both in terms of retail value and volume sales. They…

New generation tobacco products, namely e-vapour products and heated tobacco, are under the spotlight in terms of developments and driving sales growth for tobacco products in Greece. Within vapour products, the key development was the introduction…

The reopening of the market and increase in tourism had a strong impact on alcoholic drinks’ performance in 2022. While total volume sales of alcoholic drinks did not return to the 2019 pre-pandemic level. Despite the fast growth in on-trade…

Fast growth in 2021 and 2022 almost saw beer return to its 2019 pre-Coronavirus (COVID-19) total volume sales level by the end of the review period. This performance was driven by the reopening of the market as the threat of the pandemic and related…

On-trade volume sales, and total volume sales, posted a strong increase in 2022, to move close to the pre-Coronavirus (COVID-19) level. Growth was derived from the reopening of the market, resulting in an increase in domestic consumption via the…

Wine-based RTDs posted a dynamic increase in total volume sales in 2022. This performance was driven by LVMH Moët Hennessy Louis Vuitton’s launch of Chandon Garden Spritz in the final year of the review period. The brand was mostly available in the…

Bars were more affected by COVID-19 measures, such as bans on indoor sitting, people not allowed to stand and music prohibited in indoor spaces. Pandemic-related measures were more favourable to traditional on-trade outlets. Therefore, in general,…

On-trade volume sales of wine continued to rise dynamically in 2022, although sales remained below the 2019 pre-pandemic level. The strong recovery from the 2020 slump, in light of the outbreak of Coronavirus (COVID-19), was driven by the easing then…

Oats have emerged as an increasingly popular ingredient in chocolate confectionery among Greek consumers. Violanta, a player active in both sweet biscuits and chocolate confectionery, has capitalised on this trend by diversifying its product range…

Despite the potential impact of price increases across various snack categories, chewing gum in Greece has exhibited considerable resilience. The typically low price point of chewing gum has ensured that its products remains an accessible purchase…

Planet Foods, the pioneering Greek start-up specialising in plant-based ice cream with an authentic ecological footprint, has made a powerful entry into the Greek ice cream market. Despite being operational for only two years, the company's rapid…

AgriFarm has recently unveiled its latest product line: vegan snack bars crafted from legumes. These come in three novel flavours, namely, roasted vegetables with thyme, Greek herbs with oregano, and Mediterranean with tomato, olive, and basil. The…

The cessation of the pandemic and the subsequent transition back to normality have played a significant role in accelerating snack consumption in Greece. As people are spending more time outside their homes, they are leaning on the convenience of…

Halva, a traditional Greek product rich in nutrients, is witnessing a rapid rise in popularity in 2023. Traditionally associated with fasting periods, halva has transcended this limited role to become a staple in the Greek diet. This shift can be…

Though retail volume growth is slowing for snack bars overall in 2023, snack bars have steadily gained favour among consumers in Greece, marking a rising trend towards healthy and convenient, on-the-go food options. Oat-based bars, in particular,…

The Athens in Greece report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Thessaloniki in Greece report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Computers and peripherals are expected to be the worst performing consumer electronic in 2023, with double-digit volume decline. Part of the decline is related to surge in spending on computers and peripherals during the early days of the pandemic,…

The picture is expected to be bleak for consumer electronics in 2023, with overall volume sales expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the significant rise in inflation and tightening monetary…

Headphones is expected to register double-digit volume growth in 2023 and is expected to be the best performing consumer electronic in 2023. This growth is solely driven by increased volume sales for TWS earbuds, with volume sales expected to fall…

Several factors contribute to an expected significant decline in home audio in 2023. Continuing elevated inflation is reducing consumer purchasing power. In addition, during the early pandemic, there was a surge in spending on home audio, as people…

Home video is expected to register minimal volume decline in 2023. Several factors are expected to cause the negative performance. Continuing inflation is resulting in lowering purchasing power. Also, there was a surge in sales of big-ticket items…

Imaging devices are expected to register further volume decline in 2023. Continuing advances in smartphones cameras leading are leading to continual decline in imaging devices, to the extent that some smartphones can meet the imaging device needs of…

The shortage of both second-hand and new cars that started in 2021 remains a key obstacle to sector performance. During 2022 and 2023, delivery times for new cars exceeds 6 months, reaching even a year in many cases. The lack of both new and…

There is expected to be a decrease in volume sales of smartphones, which is by far the most popular mobile phone, in 2023. Continuing inflation and rising price sensitivity is persuading many consumers to put off upgrading their smartphone. That…

Wireless speakers are the only growth area in portable players and also account for most volume sales. Low-cost Bluetooth-enabled speakers are especially popular among younger consumers and are mainly used to stream music via smartphones and…

While overall wearables are expected to register a decline in volume sales, smartphones are expected to register volume growth. Sales of activity bands and activity watches are expected to register significant volume decline, as consumers migrate to…

Due to high airport fees at Athens International Airport “Eleftherios Venizelos” (AIA), Ryanair shut down its Athens base in October 2022. The airline withdrew two aircraft between October 29th to March 31st, leading to a reduction of scheduled…

Given the strong increase in tourism flows, lodging, travel modes and foodservice had almost fully recovered to pre-pandemic levels by 2022, although this was not the case for intermediaries. Even though value sales in intermediaries posted a strong…

Retail value sales of lodging (destination) continued to post strong retail value growth in Greece, driven by luxury and upscale hotels, which have already recovered to pre-pandemic levels. Alongside the growth of luxury and upscale hotels, there has…

In 2023, inbound tourism is enjoying a strong recovery in Greece, with the number of trips expected to recover to pre-pandemic levels by the end of the year. There is much optimism, even though bookings in the first quarter were somewhat…

Tourism flows are showing a strong increase in 2023 on both a domestic and international level. Despite the impact of inflation on disposable incomes and travel prices increases, consumers are not willing to cut down on their spending as they seek to…

Upon the lifting of all COVID-19 related regulations, including the compulsory use of face masks, social distancing rules and compulsory self-isolation, there has been a surge in illness which has been a major contributor to sales growth for…

Inflation is a key factor influencing the consumer health market in Greece, with price hikes being seen across most categories. Even though increases in prices vary by brand, most products have been subject to hikes. This has not had the same effect…

In May 2022, Greece lifted all COVID-19 related regulations. This included the compulsory use of face masks and social distancing rules, and although use of face masks remains fairly high in Greece compared to other European countries, it appears…

Dermatologicals has seen demand weaken in the post-pandemic period. While certain COVID-19 related habits, such as the use of hand sanitisers, remain relevant and people in Greece continue to use them much more than they did in the past, this is a…

Digestive health has recovered its status as a key growth driver in dietary supplements, with probiotics amongst the best performers in the Greek market. Demand was growing rapidly prior to the outbreak of COVID-19, but the pandemic led to growth…

Within OTC digestive remedies, the penetration of herbal/traditional products is growing rapidly. This is because there is significant value growth potential for manufacturers as the premium positioning of herbal/traditional products allows for…

Unlike most other OTC categories, in which marketing activities targeted not only the pharmaceuticals community, but also consumers, this was not previously the case in eye care. Companies would reach out to doctors and to chemists/pharmacists in…

Herbal/traditional cough, cold and allergy (hay fever) remedies has posted very strong growth in 2022 and in 2023 as the category has benefited from the surge in respiratory illness that was seen in Greece in Q4 2022 and Q1 2023 in line with the…

The retail prices of all NRT smoking cessation aids product types have been subject to significant hikes in 2022 and 2023 and this has led to strong growth in value in those years. The penetration of NRT smoking cessation aids in volume terms remains…