H&M Hennes & Mauritz AB in Apparel and Footwear

August 2023

H&M confronts challenging times due to unprecedented inflation and a global cost-of-living crisis, forcing consumers to rethink their discretionary expenses. Moreover, a sluggish economic recovery in China, coupled with the loss of the Russian and Belarusian markets, exacerbates the obstacles. To tackle these issues, H&M is expanding into new markets, such as Latin America, while diversifying its offerings to include second-hand clothing, plus-sized items, and sportswear.

USD 570
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Euromonitor International's report on H&M Hennes & Mauritz AB delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of H&M Hennes & Mauritz AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of H&M Hennes & Mauritz AB.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of H&M Hennes & Mauritz AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Download Table of Contents
Scope
Executive summary
H&M Hennes & Mauritz AB’ s global footprint
Company overview
H&M explores new markets and segments to diversify the business
European crisis leads to high inflation and disruption of the global economy
The rising cost of raw materials will have a significant impact on performance
2030 goals: Double revenue, halve carbon footprint and increase profitability by 10%
COS taps into new customer segments by expanding its market presence
H&M’s fourth place in the market to be challenged over the forecast period
Relative performance
H&M is best positioned in Europe
Key categories and markets
Smaller H&M brands continue to gain relevance
Convenience: A key factor for price-sensitive consumers
Brand, portfolio and omnichannel strategies must combine with innovation
Digital or physical: H&M’s hybrid approach
Physical channel remains key, but is now seeing growth in digital engagement
H&M and John Lewis join forces to create a unified retail experience
H&M’s O2O (online-to-offline) experiences: Bridging the gap between digital and physical
H&M’s digital strategy: Empowering the future of fashion retail
Embracing new horizons: H&M’s response to industry challenges
Womenswear is H&M’s largest category, but menswear is poised to grow faster
Unlocking new pockets of growth for H&M
H&M embraces inclusive fashion: Expanding into plus size with activist collaboration
H&M enters sportswear by launching its Move collection
Sportswear growth slows, but still outperforms apparel and footwear overall
Environmental action from the world’s top fashion players
Navigating sustainability in a bid for transparency
Impakter index acknowledges H&M’s sustainability progress, with room for improvement
H&M’s steps towards net-zero target
H&M’s Pre-Loved resale programme and circular business models
Competition between H&M and Shein intensifying
Shein’s ambitious expansion plans in Mexico might impact H&M’s share
Shein’s ambitious expansion plans in Mexico might impact H&M’s share
Differentiation will be key for H&M future growth
H&M merges Weekday and Monki brands in new youth-focused strategy
Artifact 001: Digital engagement targets youth via Weekday brand
H&M pathway to differentiation
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

See All of Our Definitions
Share:

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;