H&M is the fourth largest player in the apparel and footwear market. After years of strong growth, the company has recently gone through more challenging times, as it was relatively late to develop its digital strategy and competition had arisen from other fast fashion players, as well as active wear brands and private label. To differentiate itself from such competition and boost its sales, the company is now banking on digitalisation, continuous expansion in Asia Pacific, and sustainability.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Euromonitor International's report on H&M Hennes & Mauritz AB delivers a detailed strategic analysis of the company's business, examining its performance in the Footwear market and the global economy.
Company and market share data provide a detailed look at the financial position of H&M Hennes & Mauritz AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of H&M Hennes & Mauritz AB.
Euromonitor International's company profile reports are written by our Footwear research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.