Health and beauty specialist retailers were a big beneficiary from the pandemic during 2020, with their retail constant value sales (2021 prices) rising at their fastest rate in well over a decade. This strong performance was particularly notable because the number of health and beauty specialist retailers declined during the year.
Demand for some beauty products, particularly cosmetics, was weak during 2020. With consumers spending more time at home and socialising less frequently, they had less need for cosmetics.
During 2020, a growing number of pharmacies used WhatsApp to interact with their clients. More generally, health and beauty specialist retailers are increasingly using WhatsApp and social media for marketing purposes.
The retail constant value sales of health and beauty specialist retailers will gradually accelerate over the course of the forecast period. However, they will not exceed their 2020 peak until the latter part of the forecast period.
There will be steady growth in the number of health and beauty specialist retail outlets during the forecast period. Much of this growth will be in smaller urban centres and more peripheral regions of the country, which remain relatively underserved by modern retail.
Despite the departure of internet retailer Jumia Technologies AG from Cameroon, there remains significant potential for e-commerce to grow in health and beauty specialist retail. The healthcare platform Healthlane allows consumers to book medical and dental appointments, with plans to add telemedicine and medicine ordering.
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Health and Beauty Specialist Retailers
This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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