After bucking a long-standing trend in 2020, when Henkel benefited from booming bath and shower sales due to the heightened hygiene consciousness globally as a result of the pandemic, which saw the company outperform the overall beauty and personal care market, the German multinational was back to underperforming the global growth rate in 2021, hurt in part by its bias towards the mature Western European market as well as the mass segment with its product portfolio.
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Euromonitor International's report on Henkel AG & Co KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Henkel AG & Co KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Henkel AG & Co KGaA.
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
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