Hong Kong, China

The reopened border between mainland China and Hong Kong in early 2023 had significant implications for the demand of analgesic remedies within the city, which rose considerably. This growth can be attributed to a shortage of analgesic remedies…

Post-pandemic 2023 saw lifted restrictions lead to the return of tourists to Hong Kong and a rebound in tourism consumption, particularly for OTC products. Mainland Chinese tourists, who were once a key consumer group for these products, began to…

The removal of mask-wearing and social distancing measures in March 2023 led to rising demand for cough, cold and allergy remedies as respiratory infections increased. Since February 2020, local seasonal influenza in Hong Kong has remained at a low…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Dermatologicals in Hong Kong saw continued positive growth in 2023. Steady growth in antifungals was driven by medicated shampoos, vaginal antifungals and other dermatologicals such as topical allergy remedies/antihistamines, with hair loss…

2023 saw increased interest in women’s health and beauty supplements in Hong Kong as pandemic restrictions were removed, with more opportunities for consumers to go out and socialise. Female consumers are increasingly attracted to supplements with…

With traveling restrictions and social distancing measures fully lifted, residents in Hong Kong were gradually resuming their normal social lives in 2023. This resulted in an increase dining out and social gatherings, with people now able to meet up…

In Hong Kong, the increased frequency and time spent using 3C products, (in particular, computers, smartphones and tablets) among people of all generations has led to a growing need for effective eye care solutions. As individuals spend more time…

Consumers in Hong Kong have been increasingly gravitating towards herbal/traditional products for both OTC and vitamins and dietary supplements, as a result of greater demand for natural alternatives and more consumers taking greater control of their…

The smoking population in Hong Kong has been steadily declining thanks to the strong smoking cessation campaigns implemented by the government over the past decades. Through education and banning the sale of e-cigarettes in 2022, the government has…