Hong Kong, China

Potato chips remained one of the most popular savoury snacks amongst consumers in Hong Kong in 2022, experiencing a steady increase in retail volume terms, which was primarily attributed to the growing prevalence of snacking occasions, such as the…

In Hong Kong, the impact of COVID-19 began to diminish in the second half of 2022, and so did the craving for ice cream as eating habits changed. In particular, take-home ice cream witnessed a stronger decline compared with impulse ice cream in this…

The COVID-19 pandemic had a negative impact on sales of gum, and made its recovery protracted. However, starting from the second half of 2022, people started to return to their normal social life, leading to an increasing number of occasions for…

Hong Kong consumers are becoming more adventurous in their search for new taste experiences, and players are finding ways to cater to consumers’ expanding palate in chocolate confectionery. For example, in late 2022, Hong Kong’s dominant distribution…

The number of households is set to increase moderately in Hong Kong over 2022-2027, with couples with children remaining the dominant type. In 2022, household spending was notably affected by elevated prices, with a fifth of annual household spending…

With Hong Kong’s economy reopening, consumer spending and income growth are expected to accelerate. However, elevated prices lead to more cautious consumer behaviour, while income inequalities persist at high levels, with wealth concentrated among a…

China’s increasing influence on Hong Kong’s political scene continues to undermine democracy. The economy is expected to recover well and inflation is under control, but the currency’s peg to the US dollar is leading to higher borrowing costs.…

In 2022, HDPE bottles and folding cartons continued to be the largest pack types in unit volume terms in beauty and personal packaging in Hong Kong. Hong Kong has a strong consumer culture that values aesthetic appeal and luxury, and folding cartons…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The alcoholic drinks industry in Hong Kong saw a rapid rebound in total volume sales in 2021, and this trend continued in 2022. As foodservice outlets were less affected by social distancing measures, and with the easing of restrictions on the…

Fine wines and champagnes saw notable growth in 2022, due to the removal of social distancing measures in the city. The city’s reopening was the catalyst for many locals who wanted to host large-scale events and banquets, such as weddings and…

In 2022, total volume sales of spirits recovered from the pandemic-battered year in 2020, returning to the above the pre-pandemic level of sales. All types of spirits saw growth due to the easing and then removal of pandemic restrictions by the…

RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…

Due to the removal of pandemic restrictions, cider/perry observed modest total volume growth in 2022 compared with the previous year. This was partly due to the solid performance of the off-trade, whilst the sustained opening of on-trade outlets led…

Total volume sales of beer exceeded the pre-COVID-19 level in 2022, due to the border reopening, as well as the removal of pandemic restrictions. On-trade businesses saw encouraging growth in volume sales due to the loosening of government…

On 30 April 2022, the sale of alternative smoking products came to an end in Hong Kong. The legislation prohibited the import, promotion, manufacturing, sale, or possession of any kind of alternative smoking product, including e-vapour products and…

Hong Kong continued to rank as the best place to do business globally, thanks to its simple and efficient tax system, support to small and medium-sized enterprises, efficient banking system, investment incentives, well-developed infrastructure, high…

Surface care remained the biggest home care category in packaging unit volume terms in Hong Kong in 2022. Innovative measures to make cleaning more convenient and sustainable for consumers were being seen within this category. For example, Hong Kong…

In 2021, Asia Pacific ranked first globally in terms of production output of pharmaceuticals and medical equipment, with a turnover of USD857 billion. Over 2021-2030, the region is expected to record the fastest production growth globally,…

Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding…