Hong Kong, China

The Coronavirus (COVID-19) pandemic has shown the vulnerability of the current supply chain model and had an extensive impact on the manufacturing industry’s global supply and transportation networks. Global supply chains are forecast to become more…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

While the global luxury goods market contracted notably, Asia showed signs of recovery as early as Q2 2020, minimising the impact of the coronavirus (COVID-19) pandemic. This report analyses the background to the quick recovery of personal luxury…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Asia Pacific, with a value of USD916 billion, is the largest forestry, wood and paper goods producer in the world. Forecasts for the region’s industry remain positive for 2021-2030, due to developing economies and rising population. However, the…

Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…

With production of USD967 billion, Asia Pacific was the largest rubber and plastic producer globally in 2020. Regional production of rubber and plastic products remains highly concentrated in China, Japan and South Korea. Over 2021-2030, Asia Pacific…

COVID-19 has had a mixed effect on ready meals packaging. There was a significant spike in demand for frozen ready meals, dried ready meals and shelf stable ready meals in 2020, for example, while demand for chilled ready meals declined in this year.…

In 2020, there was a spike in demand for oyster sauces and soy sauces, which boosted demand for packaging unit volumes in these product areas. Demand for packaging for both of these products had been either flatlining or even declining in the earlier…

With a turnover of USD365.8 billion in 2021, Asia Pacific was the world’s second largest region for recreation, entertainment and arts. Over the next decade, the region’s entertainment industry is poised to grow at the fastest rate, nearly closing…

Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends…

Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding…

In 2021, Asia Pacific ranked first globally in terms of production output of pharmaceuticals and medical equipment, with a turnover of USD857 billion. Over 2021-2030, the region is expected to record the fastest production growth globally,…

Surface care remained the biggest home care category in packaging unit volume terms in Hong Kong in 2022. Innovative measures to make cleaning more convenient and sustainable for consumers were being seen within this category. For example, Hong Kong…

Hong Kong continued to rank as the best place to do business globally, thanks to its simple and efficient tax system, support to small and medium-sized enterprises, efficient banking system, investment incentives, well-developed infrastructure, high…

Demand for contact lenses in Hong Kong continues to grow. Following the cancellation of mandatory face mask policies, the local government lifted all pandemic-related restrictions in March 2023. Consumers' lives are returning to normal, and their…

Overall eyewear in Hong Kong shows greater signs of recovery in 2023, following low growth rates in 2022. The Hong Kong government gradually eased social restrictions from the second half of 2022 into early 2023. In March 2023, Hong Kong fully…

Ageing remains one of the most significant demographic factors impacting eyewear in Hong Kong. In early 2023, over 21.6% of the population in Hong Kong were aged 65 years and older, and thus likely to be in need of some type of presbyopia-related…

Demand for sunglasses is rising, in line with greater mobility outside of the home and the resumption of travel following the reopening of Hong Kong’s border in early 2023. Although domestic sales of sunglasses are expected to decline due to a…

In 2022, retail volume sales of cigarettes remained fairly stagnant, seeing only a minor increase, with sales limited by the fact that smoking prevalence in Hong Kong has decreased over the years thanks to a series of tobacco control initiatives. The…

In 2022, retail volume sales of cigars continued to fall due to supply and logistics issues, particularly for Cuban cigars. The shortages had a significant impact on the category as a whole, as the Hong Kong market heavily depends on Cuban cigars.…

On 30 April 2022, the sale of alternative smoking products came to an end in Hong Kong. The legislation prohibited the import, promotion, manufacturing, sale, or possession of any kind of alternative smoking product, including e-vapour products and…

In 2022, retail volume sales of cigarettes remained fairly stagnant, seeing only a minor increase, with sales limited by the fact that smoking prevalence in Hong Kong has decreased over the years thanks to a series of tobacco control initiatives. The…

Total volume sales of beer exceeded the pre-COVID-19 level in 2022, due to the border reopening, as well as the removal of pandemic restrictions. On-trade businesses saw encouraging growth in volume sales due to the loosening of government…

Due to the removal of pandemic restrictions, cider/perry observed modest total volume growth in 2022 compared with the previous year. This was partly due to the solid performance of the off-trade, whilst the sustained opening of on-trade outlets led…

RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…

In 2022, total volume sales of spirits recovered from the pandemic-battered year in 2020, returning to the above the pre-pandemic level of sales. All types of spirits saw growth due to the easing and then removal of pandemic restrictions by the…

Fine wines and champagnes saw notable growth in 2022, due to the removal of social distancing measures in the city. The city’s reopening was the catalyst for many locals who wanted to host large-scale events and banquets, such as weddings and…

The alcoholic drinks industry in Hong Kong saw a rapid rebound in total volume sales in 2021, and this trend continued in 2022. As foodservice outlets were less affected by social distancing measures, and with the easing of restrictions on the…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

In 2022, HDPE bottles and folding cartons continued to be the largest pack types in unit volume terms in beauty and personal packaging in Hong Kong. Hong Kong has a strong consumer culture that values aesthetic appeal and luxury, and folding cartons…

China’s increasing influence on Hong Kong’s political scene continues to undermine democracy. The economy is expected to recover well and inflation is under control, but the currency’s peg to the US dollar is leading to higher borrowing costs.…

With Hong Kong’s economy reopening, consumer spending and income growth are expected to accelerate. However, elevated prices lead to more cautious consumer behaviour, while income inequalities persist at high levels, with wealth concentrated among a…

The number of households is set to increase moderately in Hong Kong over 2022-2027, with couples with children remaining the dominant type. In 2022, household spending was notably affected by elevated prices, with a fifth of annual household spending…

Hong Kong consumers are becoming more adventurous in their search for new taste experiences, and players are finding ways to cater to consumers’ expanding palate in chocolate confectionery. For example, in late 2022, Hong Kong’s dominant distribution…

The COVID-19 pandemic had a negative impact on sales of gum, and made its recovery protracted. However, starting from the second half of 2022, people started to return to their normal social life, leading to an increasing number of occasions for…

In Hong Kong, the impact of COVID-19 began to diminish in the second half of 2022, and so did the craving for ice cream as eating habits changed. In particular, take-home ice cream witnessed a stronger decline compared with impulse ice cream in this…

Potato chips remained one of the most popular savoury snacks amongst consumers in Hong Kong in 2022, experiencing a steady increase in retail volume terms, which was primarily attributed to the growing prevalence of snacking occasions, such as the…

COVID-19 remains a key factor shaping snacks, which is leading to positive impacts in certain categories, and negative impacts in others. From March 2023, when Hong Kong eventually ended the mask mandate, chewing gum, which serves as a convenient way…

Retail volume and retail current value sales of medicated confectionery have recovered after the decline seen in 2020, which can be attributed to the heightened focus on health and wellbeing during and after COVID-19. In Hong Kong, the outbreak of…

In the second half of 2022, there was a recovery for sweet biscuits, snack bars, and fruit snacks, as local consumers began to resume their social life. With COVID-19 restrictions easing and vaccination rates increasing in the second half of the…

Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…

Computer sales in Hong Kong continue to fall in 2023, as after-effects from the pandemic continue to impact logistics, such as shipping and manufacturing. Added to which, due to lower consumers spending confidence, companies continue to witness…

2023 is a challenging year for consumer electronics, due to a combination of plateauing growth in several key categories – namely, computers, in-home consumer electronics, and smartphones, as well as a sluggish overall sales rebound following the…

Headphones is the other category enjoying healthy volume growth, thanks to the ongoing popularity of TWS earbuds – which continues to trend thanks to a growing range of brands, across price points, being launched. Consumers can thus pick and choose…

The reopening of society after the end of the pandemic restrictions means that consumers are returning to out-of-home entertainment and thus have a lesser need for in-home entertainment setups, such as home cinema and audio. Indeed, this has led to…

Televisions is the star category of home video, seeing small positive volume sales which elevate the performance of the category as a whole. This comes midst market saturation and consumers’ preference for substitute products – such as monitors used…