Hong Kong, China

Air care saw sales increase in both retail volume and current value terms in Hong Kong in 2023. Greater time spent at home during the pandemic drove demand for air care products to create a pleasant home environment, and by 2023 this habit had become…

Air treatment products is set to continue to see a growth trend in volume terms in 2023, as a large number of household and residential projects have been restarted since the pandemic restrictions have been removed. Air conditioners in particular is…

Airlines in Hong Kong started its recovery after the border reopening, and is set to see a rebound back to more than 85% of the pre-COVID-19 level of retail value sales in 2023, with full recovery expected in 2024. Airlines are currently facing…

The alcoholic drinks industry in Hong Kong saw a rapid rebound in total volume sales in 2021, and this trend continued in 2022. As foodservice outlets were less affected by social distancing measures, and with the easing of restrictions on the…

Although glass bottles were the dominant pack type for beer in 2022, the usage of metal beverage cans also continued to increase in this category in Hong Kong. Metal beverage cans are popular for beer due to their convenience and durability. Being…

The reopened border between mainland China and Hong Kong in early 2023 had significant implications for the demand of analgesic remedies within the city, which rose considerably. This growth can be attributed to a shortage of analgesic remedies…

Demand for apparel accessories has notably increased in 2023 after three years of tepid sales during the pandemic. Following the reopening of Hong Kong’s border, international tourists have gradually returned. As tourist consumption historically…

Apparel and footwear in Hong Kong is showing significant signs of recovery in 2023, with double-digit retail volume and current value growth. The local government gradually relaxed the city’s social restrictions from the second half of 2022 to early…

Apparel and footwear specialists saw a significant rebound in sales in Hong Kong in current value terms in 2023. Inbound tourism and private consumption continued to recover in 2023, and improvements in household income helped retail sales to rebound…

After the disruptions to value sales during the 2019 protests and pandemic in 2020, appliances and electronics specialists returned to current value growth in Hong Kong in 2021 and 2022. However, in 2023 appliances and electronics specialists…

Asian speciality drinks in Hong Kong, particularly herbal teas focusing on health benefits, regained growth momentum in 2023 as tourists returned following the easing of travel restrictions in late 2022. This presented an opportunity for brands to…

The away-from-home (AFH) tissue market is seeing a recovery to pre-pandemic levels, with healthy growth in value terms in 2023. The recovery of AFH tissue sales in Hong Kong has been driven by the normalisation of travel and the resurgence of…

In 2023, demand for baby and child-specific products in Hong Kong continued to recover, driven by a number of trends. Sensitive skin remains one of the top concerns among local parents, and this trend reflects the growing awareness and emphasis on…

In 2023, baby food in Hong Kong is set to experience significant retail volume and current value rebounds, following the end to the pandemic and the lifting of all COVID-19 restrictions. The sharp recovery of baby food owes much to the reopening of…

In 2023, baby food in Hong Kong finally returned to positive growth, recording a strong rebound in its packaging unit volumes, following the end to the pandemic and the lifting of all COVID-19 restrictions. The sharp recovery of baby food owes much…

The lifting of COVID-19 restrictions marked the resurgence of outdoor activities and travel among local consumers, igniting a renewed demand for bags and luggage in Hong Kong. After a hiatus of 2-3 years since the pandemic outbreak in 2020, many…

Total volume sales of baked goods are expected to rise in Hong Kong in 2023, driven by foodservice. Since the easing of COVID-19 restrictions in late 2022, many consumers in Hong Kong have returned to their normal work-from-office routine. This has…

In 2023, demand for bath and shower in Hong Kong remained stable and above 2019 volume levels. The pandemic prompted individuals to re-evaluate their lifestyles, leading to the growing desire for a higher quality of life. Nowadays, they are focusing…

In 2023, beauty and personal care in Hong Kong showed greater signs of recovery with moderate double-digit value growth. By early 2023, the government had fully reopened the city with a lifting of all pandemic-related restrictions. As a market that…

In 2022, HDPE bottles and folding cartons continued to be the largest pack types in unit volume terms in beauty and personal packaging in Hong Kong. Hong Kong has a strong consumer culture that values aesthetic appeal and luxury, and folding cartons…

Total volume sales of beer exceeded the pre-COVID-19 level in 2022, due to the border reopening, as well as the removal of pandemic restrictions. On-trade businesses saw encouraging growth in volume sales due to the loosening of government…

Sales of bleach declined in Hong Kong in 2023 in both retail volume and current value terms. With the end of the pandemic, a large number of consumers elected to spend more time outside of their homes. As a result, the number of consumers demanding…

Booking through travel intermediaries is becoming increasingly popular amongst leisure travellers. Local consumers shifted to booking travel online during the pandemic due to greater convenience and accessibility. According to Euromonitor…

Following the relaxation of pandemic-related restrictions, the city witnessed a resurgence in foot traffic and an influx of tourists, leading to a revitalisation in demand for bottled water in Hong Kong. This rebound was particularly evident via…

Breakfast cereals is set to see growth in retail current value terms in Hong Kong in 2023, although retail volume sales are anticipated to remain fairly static. The resumption of office working has been leading to a shift in consumer demand from hot…

Hong Kong continued to rank as the best place to do business globally, thanks to its simple and efficient tax system, support to small and medium-sized enterprises, efficient banking system, investment incentives, well-developed infrastructure, high…

The consumption of butter in Hong Kong experienced robust total volume growth following the initial pandemic disruption. Over the course of recent years, butter consumption in Hong Kong has been consistently influenced by a variety of lifestyle…

After a difficult year in 2022, cafés/bars saw a significant rebound in current value terms in Hong Kong in 2023, although sales remained well below the pre-pandemic level. The coffee scene has become increasingly diverse in Hong Kong, with a wide…

After the lifting of pandemic-related restrictions, the city experienced a notable resurgence in foot traffic, accompanied by an influx of tourists, which had a positive impact on the on-trade sales of carbonates in Hong Kong. It also helped drive…

Demand for cat food in Hong Kong continues to rise, fuelled by the expanding cat population, while the premium segment emerges as the stronger performer in terms of value growth. Consumers actively choose snacks that have both taste and functionality…

There has been a decline in the number of high net worth individuals (HNWI) in Hong Kong since 2020. In response, charge card operators such as American Express and Diners Club are determined to customise their latest offers to better cater for this…

Sales of cheese in Hong Kong are expected to experience a significant retail current value boost in 2023, mainly due to a substantial rise in the average unit price. The overall unit price of cheese is set to increase by over 10% compared with the…

With the removal of lockdowns and the reopening of Hong Kong’s border, sales of childrenswear have notably rebounded in 2023. However, local demand for childrenswear remains tepid. The declining birth rate in Hong Kong was already placing pressure on…

Hong Kong consumers are becoming more adventurous in their search for new taste experiences, and players are finding ways to cater to consumers’ expanding palate in chocolate confectionery. For example, in late 2022, Hong Kong’s dominant distribution…

Due to the removal of pandemic restrictions, cider/perry observed modest total volume growth in 2022 compared with the previous year. This was partly due to the solid performance of the off-trade, whilst the sustained opening of on-trade outlets led…

In 2022, retail volume sales of cigarettes remained fairly stagnant, seeing only a minor increase, with sales limited by the fact that smoking prevalence in Hong Kong has decreased over the years thanks to a series of tobacco control initiatives. The…

In 2022, retail volume sales of cigars continued to fall due to supply and logistics issues, particularly for Cuban cigars. The shortages had a significant impact on the category as a whole, as the Hong Kong market heavily depends on Cuban cigars.…

While coffee consumption is gradually shifting back to foodservice due to relaxed pandemic restrictions in Hong Kong, habit persistence ensures that demand through retail remains elevated. To combat this, foodservice brands are increasingly…

Historically, tourism expenditure has played a substantial role in contributing to sales of colour cosmetics in Hong Kong, contributing to at least 30% share. The reopening of borders and the recovery of tourist consumption had a positive impact on…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Hong Kong covers production and consumption trends in agricultural commodities, energy…

Computer sales in Hong Kong continue to fall in 2023, as after-effects from the pandemic continue to impact logistics, such as shipping and manufacturing. Added to which, due to lower consumers spending confidence, companies continue to witness…

In 2023, demand for concentrates in Hong Kong faced stagnation, primarily due to low demand and a lack of growth in the larger value segment of liquid concentrates. Despite the resumption of active lifestyles following the easing of COVID-19…

Flexible plastic is the leading pack type used in confectionery packaging in Hong Kong due to its versatile properties. This type of packaging is pliable and can easily adapt to different shapes. Other advantages of flexible plastic packaging include…

Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…

Consumer appliances is set to see modest retail volume growth in Hong Kong in 2023, due to the removal of pandemic restrictions and subsequent economic growth. Certain categories, such as air treatment products, and in particular refrigeration…

Since the reopening of borders in the fourth quarter of 2022, there has been a significant increase in the desire of Hong Kong residents to travel abroad, following three years of pandemic-induced restrictions. Throughout 2023, there has been a…

2023 is a challenging year for consumer electronics, due to a combination of plateauing growth in several key categories – namely, computers, in-home consumer electronics, and smartphones, as well as a sluggish overall sales rebound following the…

Consumer foodservice through standalone experienced a strong rebound in current value terms in Hong Kong in 2023, with growth primarily driven by price increments. As the economy rebounded and consumer confidence returned, foodservice establishments…

Consumer foodservice saw growth in outlet numbers and transaction volumes in Hong Kong in 2023, along with significant current value growth. 2023 was a year of recuperation for consumer foodservice players in Hong Kong. The previous few years,…

Post-pandemic 2023 saw lifted restrictions lead to the return of tourists to Hong Kong and a rebound in tourism consumption, particularly for OTC products. Mainland Chinese tourists, who were once a key consumer group for these products, began to…