Hungary

Growth in total volume sales of wine slowed in 2022, with the category recording weaker off- and on-trade results in this regard as compared to 2021. Demand was depressed by steep unit price hikes and falling purchasing power as inflation in Hungary…

Growth in total volume sales of spirits in 2022 was well down from 2021, with demand slowing sharply at the off- and on-trade levels. Because these products are comparatively expensive, the category was particularly exposed to more cautious attitudes…

RTDs experienced a particularly steep slowdown in total volume sales growth in 2022. The category was more exposed than most as rapidly rising inflation led Hungarians to exercise greater caution in their spending decisions, as these products are…

Like the other main areas of Hungary’s alcoholic drinks market, cider/perry saw growth in total volume sales slow sharply in 2022 as the rapidly rising cost of living prompted consumers to rein in discretionary spending. It continued to perform…

While total volume sales of beer in Hungary continued to increase in 2022, growth was slower than in 2021 and by the end of the year they had still not reached pre-pandemic levels. Overall demand was constrained by rising prices and falling…

While alcoholic drinks in Hungary recorded substantially improved growth in total current value sales in 2022, this was primarily due to soaring inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and…