Hungary

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Colour Cosmetics in Hungary

Apr 2024

The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities…

USD 1,195
Country Report

Beauty and Personal Care in Hungary

Apr 2024

Hungary's beauty and personal care market witnessed several notable trends in 2023 with these reflecting evolving consumer preferences and demographic shifts. First, the ageing population played a significant role, driving demand for specialised…

USD 2,750
Country Report

Bath and Shower in Hungary

Apr 2024

High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…

USD 1,195
Country Report

Baby and Child-Specific Products in Hungary

Apr 2024

In 2023, prices of baby and child-specific products inevitably saw a significant price hike from manufacturers and retailers alike as Hungary continued to suffer from elevated inflation. As disposable income was squeezed a significant number of…

USD 1,195
Country Report

Wipes in Hungary

Mar 2024

In 2023, wipes recorded high levels of double-digit retail value growth in Hungary, driven by rising price points. As such, while the overall retail value was positive, retail volume levels were challenged. Personal wipes, moist toilet wipes, baby…

USD 1,195
Country Report

Tissue and Hygiene in Hungary

Mar 2024

In 2023, the tissue and hygiene landscape in Hungary was impacted by high levels of inflation and rising prices, resulting in double-digit retail value growth. However, retail volume levels were challenged, with consumers adapting their purchasing…

USD 2,750
Country Report

Rx/Reimbursement Adult Incontinence in Hungary

Mar 2024

In 2023, Rx/reimbursement adult incontinence was on the rise in Hungary, fuelled by the ageing population, which led to increased and ongoing use of the products. In a time of rising inflation, consumers were increasingly attracted to reimbursement…

USD 1,195
Country Report

Retail Tissue in Hungary

Mar 2024

In 2023, retail value sales of retail tissue were double-digit in Hungary, driven by ongoing inflation and price hikes. Consumer purchasing behaviour changed in line with the economic downturn, driving interest in more affordable, economy retail…

USD 1,195
Country Report

Retail Adult Incontinence in Hungary

Mar 2024

In 2023, retail value sales of adult incontinence goods in Hungary recorded double-digit growth while retail volume growth remained positive. Rising awareness surrounding adult incontinence further supported volume sales, with more consumers…

USD 1,195
Country Report

Nappies/Diapers/Pants in Hungary

Mar 2024

In 2023, nappies/diapers/pants in Hungary recorded double-digit retail value growth, driven by rising price points. However, retail volume declined, with strong inflationary pressure leading consumers to reduce purchases. In addition, the ongoing…

USD 1,195
Country Report

Menstrual Care in Hungary

Mar 2024

In 2023, retail value sales of menstrual care products saw significant growth in Hungary, driven by rising inflation an ongoing price hikes. In response to these price changes, women looked for deals and discounts on the landscape, checking the…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Hungary

Mar 2024

In 2023, away-from-home (AFH) tissue and hygiene recorded double-digit retail value growth in Hungary, boosted by rising price points. However, while retail volume growth was slower than the previous year, it remained positive in most areas, with…

USD 1,195
Country Report

Vending in Hungary

Feb 2024

Sales in vending were being supported in Hungary in 2023, due to the number of vending machines increasing. Vending is seen as a beneficial model for retail, as it does not require a cashier to serve the customers, thus cuts down on labour and…

USD 1,195
Country Report

Supermarkets in Hungary

Feb 2024

Supermarkets saw a decline in value sales in Hungary in 2023, following the positive performance seen in 2022 as the channel benefitted from the normalisation patterns following the era of the pandemic. In 2023, however, the channel is being affected…

USD 1,195
Country Report

Small Local Grocers in Hungary

Feb 2024

Small local grocers saw robust value sales in Hungary in 2023, driven by the rise of urbanisation, busy consumer lifestyles, and the convenience which small local grocers offer due to their proximity benefits. Whilst small local grocers have also…

USD 990
Country Report

Retail in Hungary

Feb 2024

Retail in Hungary continued to be influenced by inflationary factors in 2023, with the double-digit hikes continuing (and even increasing from) the previous year. Moreso, Hungary is reported to be experiencing one of the highest sets of hikes across…

USD 2,450
Country Report

Retail E-Commerce in Hungary

Feb 2024

Retail e-commerce was a fragmented category in Hungary in 2023, with the leading brand being Media Markt (Media Markt Retail Cooperation Kft), followed by eMAG Marketing (Extreme Digital - Emag Kft). However, Media Markt is the only name holding a…

USD 990
Country Report

Hypermarkets in Hungary

Feb 2024

Hypermarkets saw shrinking value sales in Hungary in 2023, compared to the double-digit growth rates seen the previous year. This is attributed to competition from other channels, such as discounters (eg Lidl and Aldi) which offer an increasingly…

USD 1,195
Country Report

Home Products Specialists in Hungary

Feb 2024

Home products specialists faced inflationary challenges in Hungary in 2023, with the double-digit inflation hikes continuing (and even increasing from) the previous year. Moreso, Hungary is reported to be experiencing one of the highest sets of hikes…

USD 990
Country Report

Health and Beauty Specialists in Hungary

Feb 2024

Health and beauty specialists is a channel which has been affected by cross-category trends in Hungary in 2023. Specifically, the impact of high inflation has led to a growing presence of private label options, thus, to meet the needs of…

USD 990
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