Hungary

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

General Merchandise Stores in Hungary

Feb 2024

General merchandise stores saw declining sales in Hungary in 2023, due to the low levels of activity in the category. It is also well consolidated, with Ecofamily (Napcsillag Kft) holding just under half of all brand share. Indeed, Ecofamily has…

USD 990
Country Report

Discounters in Hungary

Feb 2024

Discounters continued to be a big trend in Hungary in 2023, with three giants holding all share. Namely, Lidl (Lidl Magyarorszag Kereskedelmi Bt) holds over half of all brand share, followed by Aldi (Aldi Magyarország Élelmiszeripari Kereskedelmi Bt)…

USD 1,195
Country Report

Direct Selling in Hungary

Feb 2024

Direct selling saw a slump in Hungary in 2023, caused by a confluence of factors. Direct selling is mostly driven by beauty and personal care direct selling in Hungary, which had previously seen a rebound after the notable declines during the time of…

USD 1,195
Country Report

Convenience Retailers in Hungary

Feb 2024

Convenience stores continued to be affected by price hikes in Hungary in 2023. Whilst inflationary pressures have had effects across retail, we see some specific spikes and falls.

USD 990
Country Report

Appliances and Electronics Specialists in Hungary

Feb 2024

Inflationary pressures supported value sales for appliances and electronics specialists in Hungary in 2023, due to the resulting increases in unit prices. Indeed, retailers and manufacturers alike have been facing increased operational costs, rising…

USD 1,195
Country Report

Apparel and Footwear Specialists in Hungary

Feb 2024

Apparel and footwear specialists is another channel which was seeing strong value growth in Hungary in 2023. Indeed, this trend continues from 2022, which also saw double-digit value growth, as the channel bounced back from the pandemic restrictions…

USD 1,195
Country Report

Toilet Care in Hungary

Feb 2024

Retail value sales were positive in 2023, recording double-digit growth aligned to rising price points. This led to retail volume declines for all areas besides toilet liquids/foam. Toilet liquids/foam remained the most popular product format for…

USD 1,195
Country Report

Surface Care in Hungary

Feb 2024

Aside from kitchen and window/glass cleaners, all product categories of surface care recorded a decline in retail volume in 2023. Thanks to wider product availability and growing interest in more frequent window cleaning, sales of window/glass…

USD 1,195
Country Report

Polishes in Hungary

Feb 2024

Despite rising retail value sales in 2023, polishes lost consumer attention, with significant price increases hindering sales, leading to a retail volume decline in all areas, apart from shoe polish. In addition to rising price points, manufacturers…

USD 1,195
Country Report

Laundry Care in Hungary

Feb 2024

While retail value sales were double-digit, retail volume sales declined in all areas apart from other laundry aids in 2023, with sales negatively impacted by rising inflation and reduced consumer spending power. As such, consumers focused on…

USD 1,195
Country Report

Home Insecticides in Hungary

Feb 2024

Although retail value sales were double-digit in 2023, retail volume sales were much lower, with a decline noted in insecticide coils. Insecticide coils suffered from fewer mosquitoes in 2023 due to the weak summer season. In addition, consumers were…

USD 1,195
Country Report

Home Care in Hungary

Feb 2024

Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on…

USD 2,750
Country Report

Dishwashing in Hungary

Feb 2024

Automatic dishwashing tablets saw the strongest retail volume sales in 2023, as household penetration of dishwashers continued to rise in Hungary. Promotional activities and higher levels of product development based on delivering more effective…

USD 1,195
Country Report

Bleach in Hungary

Feb 2024

While retail value sales were double-digit in 2023, bleach recorded a retail volume decline for the third consecutive year. Sales increased during the COVID-19 pandemic, with consumers having a heightened interest in hygiene. Bleach was recommended…

USD 1,195
Country Report

Air Care in Hungary

Feb 2024

While retail value sales were double-digit, retail volume sales declined in areas such as gel air freshers, car air fresheners and spray/aerosol air fresheners. Sales were negatively impacted by rising inflation and reduced consumer spending power.…

USD 1,195
Country Report

Street Stalls/Kiosks in Hungary

Feb 2024

Street stalls/kiosks run by entrepreneurs and small businesses were among the most vulnerable players within consumer foodservice in 2023. The sales performance of street stalls/kiosks is highly dependent on changing traffic patterns, the weather and…

USD 1,195
Country Report

Self-Service Cafeterias in Hungary

Feb 2024

Self-service cafeterias made price adjustments of between 20-30% during 2023, as soaring inflation pushed up the costs of vital ingredients, such as meat and pasta. Simultaneously, heightened labour and energy costs further contributed to this…

USD 1,195
Country Report

Limited-Service Restaurants in Hungary

Feb 2024

Soaring inflation pushed menu prices in limited-service restaurants to new highs in 2023, although operators are always careful when considering price adjustments, especially for their signature meals. Core target audiences, such as students and…

USD 1,195
Country Report

Full-Service Restaurants in Hungary

Feb 2024

Operational and raw material costs have soared in 2022-2023, pushing up the average price of meals prepared in full-service restaurants. The escalation in menu prices has often surpassed 30% in contrast to recent years. This price differential seen…

USD 1,195
Country Report

Consumer Foodservice in Hungary

Feb 2024

The high rate of inflation remained a topic of great concern to consumers and business owners in 2023, with Hungary recording one of the highest rates seen in the EU. Consumer foodservice outlets have been challenged with managing higher expenses for…

USD 2,450
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