Hungary

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Consumer Foodservice By Location in Hungary

Feb 2024

The year 2023 marked the first complete year without any significant COVID-19 restrictions or social constraints. Locals compensated for the long absence of social gatherings, entertainment and events by spending more time outside of the house. This…

USD 1,195
Country Report

Cafés/Bars in Hungary

Feb 2024

At the start of 2023, operators of cafés/bars were in an upbeat mood as 2022 had delivered relatively good results despite soaring energy prices and costs. The prolonged high levels of inflation and diminishing consumer purchasing power proved…

USD 1,195
Country Report

Vacuum Cleaners in Hungary

Dec 2023

Cylinder vacuum cleaners remained the largest category among vacuum cleaners in 2023. Most consumers in the country own a powerful cylinder vacuum cleaner at home, with many using them sparingly when wanting to do a complete and thorough cleaning of…

USD 1,195
Country Report

Small Cooking Appliances in Hungary

Dec 2023

Retail volume sales declined in 2023 due to the rising cost of living and inflation, with many consumers cutting down on purchases of products they felt were unessential, such as small cooking appliances. As such, instead of purchasing new small…

USD 1,195
Country Report

Refrigeration Appliances in Hungary

Dec 2023

There was a slight decline in retail volume sales noted in refrigeration appliances in 2023, with sales of freezers falling. These products significantly consume energy, and with the substantial price increase seen in 2023, most consumers were not…

USD 1,195
Country Report

Personal Care Appliances in Hungary

Dec 2023

Hair care appliances held most of the retail volume share among personal care appliances in 2023, with these products attracting more consumers and recording growth. Significant price increases were seen in beauty salons and for consumers. This led…

USD 1,195
Country Report

Microwaves in Hungary

Dec 2023

Microwaves gained positive retail volume sales in 2023, driven by several factors. Firstly, these appliances were offered at significantly lower prices when compared to other major appliances, not impacted as significantly by price hikes during the…

USD 1,195
Country Report

Large Cooking Appliances in Hungary

Dec 2023

Large cooking appliances saw a slight retail volume decline in 2023 due to high and growing price points. Large appliances have higher prices, and as such, consumers postpone their purchasing during a time of rising living costs. With a decline in…

USD 1,195
Country Report

Home Laundry Appliances in Hungary

Dec 2023

The home laundry appliances landscape recorded an overall retail volume decline in 2023, challenged by inflation and rising price points. Automatic dryers continued to decline in terms of retail volume in 2023. Media in the country were active in…

USD 1,195
Country Report

Food Preparation Appliances in Hungary

Dec 2023

The high and rising energy prices led some consumers to cook less in 2023 to save costs, with others focusing on shorter cooking times. In addition, many postponed the replacement of food preparation appliances to save money and spend on necessary…

USD 1,195
Country Report

Dishwashers in Hungary

Dec 2023

Built-in dishwashers benefited from the increasing need for convenient appliances in households, especially for consumers with new kitchen builds that want new appliances to integrate. Built-in dishwashers are increasingly selected over freestanding…

USD 1,195
Country Report

Consumer Appliances in Hungary

Dec 2023

Consumer appliances in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and reduced consumer spending power. With lower disposable incomes, many consumers focused on essential, necessary spending, with those…

USD 2,750
Country Report

Air Treatment Products in Hungary

Dec 2023

In 2023, retail volume sales of air treatment products fell in Hungary, recording a decline. The country's most popular air conditioner type, split air conditioners, saw significant double-digit growth in 2022, with sales bolstered by the support of…

USD 1,195
Country Report

Sports Drinks in Hungary

Dec 2023

The growing adoption of healthier lifestyles, including regular exercise routines, has positively impacted sports drinks sales in Hungary. Despite facing substantial price increases, consumers continue to participate in various sporting activities…

USD 1,195
Country Report

Soft Drinks in Hungary

Dec 2023

High inflation exerted significant pressure on consumer spending, negatively impacting soft drinks in 2023. Many consumers were forced to curtail their spending on non-essential items, leading to a decline in soft drink consumption. Strong product…

USD 2,450
Country Report

RTD Tea in Hungary

Dec 2023

RTD tea sales in Hungary faced significant challenges in 2023 due to rising prices and the non-essential nature of these products. Despite the potential for growth, RTD tea remained highly reliant on player support, constant innovation, and seasonal…

USD 1,195
Country Report

RTD Coffee in Hungary

Dec 2023

Despite its low base and strong initial development, RTD coffee experienced a slowdown in growth, even a slight decline in 2023, due to price hikes implemented in 2022 and 2023. Financial instability prompted consumers to reduce expenses on…

USD 1,195
Country Report

Juice in Hungary

Dec 2023

Juice in Hungary faced significant challenges in 2023 due to high inflation rates and rising prices. Across all juice categories, except for coconut and other plant waters, sales volume experienced a substantial decline. This decline can be…

USD 1,195
Country Report

Energy Drinks in Hungary

Dec 2023

The previously robust growth of energy drinks in Hungary experienced a slowdown in 2023. This slowdown is primarily attributed to the significant increase in prices for food and beverages, which prompted consumers to reduce their purchases of…

USD 1,195
Country Report

Concentrates in Hungary

Dec 2023

Liquid concentrates demonstrated remarkable resilience amidst the inflationary pressures that affected other soft drinks. This can be attributed to their perceived affordability during the economically challenging period, leading consumers to shift…

USD 1,195
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