Hungary

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Baked Goods in Hungary

Nov 2023

With inflation in Hungary remaining the highest in the EU, unit prices for packaged and unpackaged leavened bread have continued to rise at double-digit rates in 2023 despite a reduction in grain prices on international commodity markets.…

USD 1,195
Country Report

Sweet Spreads in Hungary

Nov 2023

Retail sales of sweet spreads continued to see positive growth in volume terms in 2023, with chocolate spreads leading the way. Here, Nutella (Ferrero) was by far the dominant player, with smaller contributions from a host of private label…

USD 1,195
Country Report

Sauces, Dips and Condiments in Hungary

Nov 2023

The ongoing war in Ukraine created a number of challenges in 2023. In particular, there was a shortage of critical packaging materials, such as glass and aluminium. Extreme weather conditions placed further pressure on supply chains, with scarcities…

USD 990
Country Report

Meals and Soups in Hungary

Nov 2023

Retail volume sales of meals and soups registered continued growth in 2023. With consumers leading increasingly busy lifestyles, there was a growing interest in convenient meal solutions, which boosted demand for products such as ready meals and…

USD 990
Country Report

Edible Oils in Hungary

Nov 2023

The market for edible oils continues to be dominated by sunflower oil, global prices of which skyrocketed in 2022, following Russia’s invasion of Ukraine, the world’s leading producer. While Hungary produces enough sunflower oil to satisfy its…

USD 1,195
Country Report

Cooking Ingredients and Meals in Hungary

Nov 2023

Retail sales of cooking ingredients and meals in Hungary registered buoyant growth in current value terms in 2023. However, this was due to massive inflationary pressures, rather than any huge upturn in demand. With Hungary having been added to the…

USD 2,450
Country Report

Pre-Paid Cards in Hungary

Nov 2023

In January 2023, the previously separate pockets - accommodation, hospitality and leisure - were consolidated; therefore, the charges associated with these sectors are now aggregated and considered together. Also, in order to expedite the use of…

USD 1,195
Country Report

Financial Cards and Payments in Hungary

Nov 2023

The COVID-19 pandemic has significantly influenced payment habits in Hungary, leading to an increased reliance on cards, online payments and smartphone applications. This trend continued as pandemic-related restrictions were gradually lifted…

USD 2,100
Country Report

Debit Cards in Hungary

Nov 2023

With the merger of Takarékbank and MKB Bank, a new financial service provider was formed, MBH Bank. MBH Bank leads in the personal and commercial segments, including current accounts and debit cards, and is especially dominant in smaller towns and…

USD 1,195
Country Report

Credit Cards in Hungary

Nov 2023

The loan repayment moratorium for vulnerable borrowers, including credit card owners, to cope with the negative economic consequences of the COVID-19 pandemic was extended to the end of 2022, but was not renewed in 2023. Meanwhile, high interest…

USD 1,195
Country Report

Consumer Lending in Hungary

Nov 2023

The initial optimism of early 2022 was abruptly dampened by the end of the year, and this has persisted throughout 2023. The sharp rise in borrowing costs coupled with a decline in disposable incomes due to high inflation has compelled Hungarians to…

USD 2,100
Country Report

Consumer Credit in Hungary

Nov 2023

As inflation continues to rise, an increasing number of households find themselves in a financially precarious situation at the end of the month or salary payment periods. The impact of inflation bites into monthly budgets, leading to higher expenses…

USD 1,195
Country Report

Charge Cards in Hungary

Nov 2023

Only commercial charge cards are available in Hungary in 2023, with personal charge cards no longer available. Moreover, commercial charge cards are only offered to top corporate executives and senior managers and there are no indications that this…

USD 1,195
Country Briefing

Income and Expenditure: Hungary

Oct 2023

Income growth in Hungary is expected to lag behind the Eastern European average by 2027, given economic uncertainties, decreasing demand, and mounting inflationary pressures. Looking ahead, all income classes in Hungary are projected to decrease as a…

USD 300
Country Briefing

Households: Hungary

Oct 2023

The number of households is set to increase slightly in Hungary over 2022-2027, with single person remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 14.6%, elevating living costs. Household…

USD 300
Country Briefing

Commodities: Hungary

Oct 2023

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Hungary covers production and consumption trends in agricultural commodities, energy…

USD 300
Cities

Hungary Cities Review

Oct 2023

Budapest and Gyor stand as Hungary’s economic powerhouses, with Budapest showing the greatest promise for future economic expansion. However, the country’s cities will continue to face persistent challenges. In the short term, these challenges…

USD 725
Country Report

Wound Care in Hungary

Oct 2023

As occurred in 2022, wound care is set to post moderate growth in current value sales in 2023 but contract in volume terms. These results are explained by persistently high inflation in Hungary, which has continued to erode spending power among…

USD 1,195
Country Report

Weight Management and Wellbeing in Hungary

Oct 2023

Although weight management and wellbeing is set to register another solid performance in terms of total current value sales growth in 2023, this is largely due to steep price hikes resulting from persistently high inflation in Hungary. With the…

USD 1,195
Country Report

Vitamins in Hungary

Oct 2023

Vitamins is set to record negative results in volume and current value terms for the second year in a row in 2023. While overall consumption of these products in Hungary surged during the early stages of the pandemic due to increased…

USD 1,195
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