Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
While retail value sales were double-digit, retail volume sales declined in areas such as gel air freshers, car air fresheners and spray/aerosol air fresheners. Sales were negatively impacted by rising inflation and reduced consumer spending power.…
In 2023, retail volume sales of air treatment products fell in Hungary, recording a decline. The country's most popular air conditioner type, split air conditioners, saw significant double-digit growth in 2022, with sales bolstered by the support of…
The low cost carriers category looks set to record faster growth in current value sales than its full service counterpart in Hungary in 2023. This is partly because due to their focus on offering more affordable fares, leading low cost operators such…
While alcoholic drinks in Hungary recorded substantially improved growth in total current value sales in 2022, this was primarily due to soaring inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and…
As consumption patterns continue to stabilise following three years of pandemic-induced disruption, the majority of analgesics categories in Hungary are projected to contract in volume terms in 2023. Rates of decline in most look set to be modest,…
2023 saw dips in demand for scarves, hats, gloves and similar items of winter apparel as several factors undermined the willingness of consumers to spend money on such items. The most important influence on waning demand for warm scarves, hats and…
The wave of inflation that swept across Europe in the wake of the Russian Federation’s February 2022 invasion of Ukraine continued into 2023, with Hungary witnessing the highest core inflation of all European countries during the year after…
Apparel and footwear specialists is another channel which was seeing strong value growth in Hungary in 2023. Indeed, this trend continues from 2022, which also saw double-digit value growth, as the channel bounced back from the pandemic restrictions…
Inflationary pressures supported value sales for appliances and electronics specialists in Hungary in 2023, due to the resulting increases in unit prices. Indeed, retailers and manufacturers alike have been facing increased operational costs, rising…
In 2023, away-from-home (AFH) tissue and hygiene recorded double-digit retail value growth in Hungary, boosted by rising price points. However, while retail volume growth was slower than the previous year, it remained positive in most areas, with…