Indonesia

Gardening in Indonesia saw healthy sales in 2023, boosted by the rise of urbanisation wellbeing trends. For example, consumers living in smaller apartments display a desire to keep indoor plants for both aesthetic and health and wellbeing reasons…

Home and garden in Indonesia saw stronger sales in 2023 compared to 2022, as the category continues to normalise after the atypical spikes and falls caused by the event of the pandemic. Whilst the periods of lockdown inspired consumers to invest in…

Sales in home furnishings in Indonesia in 2023 were supported by the overall cultural emphasis on communal gatherings and outdoor living – particularly during festive seasons. Indeed, the textiles industry in the country is closely intertwined with…

Stronger levels of construction activity helped to support sales in home improvement in Indonesia in 2023. The rebound in construction is in line with the development of Indonesia’s economy, alongside political stability, which have supported various…

Sales in homewares in Indonesia in 2023 continued to be supported by the ongoing trend for home-cooking in the country, with kitchen being the best performing category. The home-cooking trends were particularly strong during the era of the pandemic…