Indonesia

Shelf stable fruit’s growth in Indonesia is due to the prolonged shelf life that these products offer. In addition, these products require less stringent temperature control during storage and transportation, making them well-suited for Indonesia’s…

Value sales of fine wines/champagne and spirits grew by 14% to total IDR90.2 billion in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Enjoying a drink with a meal at home or when relaxing remains a key…

The market for cigars and cigarillos remains fairly small in Indonesia, with the potential consumer base remaining somewhat limited. This is especially true for imported cigars which are sold at high prices which are generally only affordable to…

In 2023, weight management and wellbeing is set to see continued retail volume and current value growth. The positive performance of the category is expected to be triggered by several factors. For instance, based on the latest data released by the…

Smokeless tobacco had a negligible presence in Indonesia in 2022, with a limited number of sellers selling these products, with sales mainly limited to retail e-commerce. Nonetheless, Tigersnus, a Swedish-style snus, has been produced in Indonesia…

Mayora Indah Tbk PT maintains its overall company lead in sweet biscuits, snack bars and fruit snacks, however, in brand terms, it is Nabati (from Kaldu Sari Nabati Indonesia PT) which beats Mayora Indah’s Roma Wafello to the top brand place. Indeed,…

Although the pandemic is considered over, this is not expected to immediately reduce sales of OTC cough and cold medicines in Indonesia in 2023, with both retail volume and current value growth set to continue across most categories. However, the…

For extended periods over the last two years (2020 and 2021), consumers in Indonesia have been in home seclusion in order to curb the spread of the COVID-19 virus in the country. As consumers spent more time at home, home cooking became a more…

Consumers spending more time at home, due to COVID-19-related restrictions, such as the shift to remote working and distance learning and the closure of consumer foodservice outlets, was resulting in an increase in home-cooking during the pandemic.…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Indonesia covers production and consumption trends in agricultural commodities, energy…

In 2023, Indonesia’s GDP growth slowed slightly to 5.0%, but still surpassed the Asia Pacific average, driven by increased private and public spending, as well as investment. Despite a projected further slowdown in 2024, the country’s economy is…

The number of households is set to increase moderately in Indonesia, with couples with children remaining the dominant household type by 2027. The fastest household expenditure growth is set to be recorded by couples without children households, yet…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Population growth will be driven by positive natural change, as net migration continues to decline. Rising life expectancy will drive ongoing ageing, with 65+ citizens impacting consumer trends. As women increasingly focus on economic opportunities…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in…

With Indonesia’s strong economic development, consumer spending and incomes are expected to grow at a comparatively fast pace. By 2027, the lower middle class D is set to remain prevalent, while social class C is forecast to expand at the fastest…

Given Indonesia’s strong economic performance in 2022, business confidence continued to increase, with the country witnessing considerable growth in FDI flows and exports over the year. Indonesia recorded significant improvements in terms of labour…

Population expansion, a high birth rate, a large youth cohort and urbanisation continue to shape Indonesia’s demographic landscape. The cultural inclination to save and budget influences consumer spending patterns, while the expanding middle class…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…