Indonesia

General merchandise stores registered current value growth in Indonesia in 2023. Since the onset of the COVID-19 crisis, consumer behaviour has changed rapidly. People are getting used to purchasing products online, which has diversified their…

Full-service restaurants in Indonesia can generally be divided into two segments. The first refers to fine dining establishments with elaborately decorated interiors and higher-priced food menus, which cater to more affluent consumers. The other…

Cafés/bars saw another year of buoyant growth in current value terms in 2023, with independent outlets leading the way. This was consistent with the developing coffee drinking culture in the country, as consumers sought out visually appealing venues…

The meals and soup category experienced another year of positive growth in 2023, both in total volume and value terms. Ready meals was a key contributor to the category’s development during the year, specifically frozen ready meals. The growing urban…

Rigid plastic is the dominant packaging format in soft drinks in Indonesia, with this expected to remain the case throughout the forecast period. Rigid plastic is predominantly represented by thin wall plastic containers and PET bottles in Indonesian…

Flexible packaging continues to dominate the packaging unit volumes used in hot drinks in Indonesia, which is expected to remain the case over the forecast period. Flexible aluminium/plastic is the main pack type, followed by flexible plastic. Both…

Self-service cafeterias registered a stagnant performance in Indonesia in current value terms in 2023. With a high proportion of these outlets typically located in hypermarkets, the performance of the category is heavily dependent on this retail…

Other hot drinks suffered a further decline in retail volume terms in 2023, albeit at a more modest rate than the previous year. This was due largely to the dismal performance of other plant-based hot drinks, which suffered from rising raw material…

Home and garden in Indonesia saw stronger sales in 2023 compared to 2022, as the category continues to normalise after the atypical spikes and falls caused by the event of the pandemic. Whilst the periods of lockdown inspired consumers to invest in…

The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of…

Retail adult incontinence in Indonesia saw sales supported in 2023 by the country’s ageing population, driving robust volume and current value growth throughout the year with double-digit rises. The elderly population is set to continue to expand,…

Other pet food is following the overriding cross category trends in Indonesia in 2024. Whilst managing to achieve positive value and volume growth, the pet ownership trend is not as strong as seen during the era of the pandemic, and thus sales are…

Men’s grooming in Indonesia continued to see healthy growth in current value terms in 2023. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as…

Tissue and hygiene in Indonesia recorded positive growth in all categories in 2023, with both volume and current value sales rising as the country’s economy strengthened even in the face of global uncertainty. Domestic economic growth was buoyed by…

Nappies/diapers/pants in Indonesia in 2023 benefitted from the country’s high birth rate, recording a significant upswing in both volume and current value sales to record continued double-digit growth in the latter. Consumer confidence was on the…

Limited-service restaurants in Indonesia saw an impressive performance in 2023, with current value sales exceeding pre-pandemic levels. Growth was boosted by an increase in mobility, including the return of Indonesians to their physical offices, as…

Asian speciality drinks in Indonesia saw positive growth in terms of off-trade volume sales in 2023, though the pace was lower than that recorded in 2022. This slowdown was the result of a second year of price hikes at a double-digit rate.…

The market for toys and games in Indonesia saw mid-single digit growth in current value terms in 2023, a slight improvement over the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While the…

Small local grocers saw modest growth in current value terms in Indonesia in 2023. Besides continued economic pressures, the performance of the small local grocers channel has been restricted by consumers switching towards modern grocery retailers,…

Home products specialists saw current value growth in Indonesia in 2023. Globally, there is currently a trend of mindful luxury consumption that involves consumers looking for products offering high quality and timeless designs. Luxury product…