Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…
Tobacco in Uganda is dominated by British American Tobacco and local player Leaf Tobacco & Commodities, with sales limited to cigarettes. There has been a shift away from premium cigarette brands as rising prices have made cigarettes less affordable.…
2022 was a challenging year for tobacco in Tunisia, with current and constant value sales falling, as well as volume sales. This dismal picture was largely due to a double-digit fall in the volume sales of cigarettes and this was in spite of a…
The Tanzanian tobacco market witnessed further value growth in 2022. The dominant player in cigarettes, Tanzania Cigarette Co Ltd, recorded double-digit growth in gross profit. Smoking prevalence is rising, with attitudes to smoking changing and…
Following the dynamic growth seen in tobacco products sales in 2021, which helped the market recoup all the current value losses it suffered due to the pandemic in 2020, a much less dynamic performance was seen in current value terms in 2022, with…
Tobacco in Nigeria registered decline in retail volume sales across all categories, while current value sales grew moderately due to strong unit price increases. High inflation limited consumer spending power, forcing consumers to reduce consumption…
Tobacco in 2023 in Morocco was impacted by the country’s economic strife and drought, with local tobacco production declining deeply. The war in Ukraine continued to fuel prices rises in energy and raw materials, and Morocco saw high inflation during…
The tobacco industry in Kenya in 2023 continued to face significant challenges from illicit trade and regulatory uncertainties. This is impacting major players such as Mastermind Tobacco (K) Ltd and British American Tobacco Kenya Ltd, leading to…
In 2023, Ghana's tobacco industry demonstrates resilience with marginal demand increases across categories, primarily driven by continuous price hikes of tobacco products. However, this trend negatively impacts volume sales. The industry is…
In 2023, Ethiopia's tobacco industry is primarily dominated by cigarettes, with higher consumption observed in eastern regions such as Somali, Afar, and Jigjiga. However, this area is also marked by a prevalence of illicit cigarettes smuggled across…
The market for tobacco in Egypt was shaped by economic uncertainty in 2023, with consumer price inflation rising to a historic high, in the context of multiple devaluations of the local currency, the Egyptian pound. With the central bank placing…
In 2023, tobacco in Côte d’Ivoire continues to demonstrate a positive performance despite economic challenges. Surging inflation has eroded the purchasing power of lower- and middle-income consumers, leading to reduced expenditures on tobacco.…
Tobacco in Cameroon stood at a crossroads in 2023, navigating a complex landscape shaped by economic, social, and regulatory factors. At its core lies the persistent challenge of cigarette smuggling, a longstanding issue exacerbated by porous borders…
At the end of 2022, Angola's inflation rate surged to 22%, the highest in 18 months, as reported in February 2024. In 2023, the WHO supported the production of the comic book "Lighted Dreams" to promote tobacco-free lifestyles and prevent youth…
Overall, tobacco registered positive volume and current value growth in Algeria in 2023.That being said, volume growth was moderate and was mainly due to population growth.
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…
Consuming smokeless tobacco has always been popular in Algeria and in 2023, it registered moderate volume growth. Loose US-style moist snuff, known locally as Chemma, is the only smokeless tobacco product available and is very popular among older…
High inflation has hindered the development of e-vapour products in Nigeria, due to the strong depreciation of the local currency relative to the US dollar in 2023. Unit prices have increased over 50%, leading to strong growth in current value sales,…