Aishwarya is a Senior Research Analyst based in Euromonitor's London office. Her research focus is beauty and consumer health in the UK. Additionally, she commissions research for other Western European countries, including markets such as Italy and Belgium.
Aishwarya's primary industry focus is beauty and personal care, with a particular interest in fragrances. Prior to Euromonitor, Aishwarya worked for five years in Mumbai-based market research and consulting firm Aranca.
African Beauty has emerged as a robust and contemporary trend within the beauty and personal care space. Defined as a multi-dimensional concept that looks at the continent’s rich history when it comes to beauty rituals and self-expression, the trend highlights the notion that many beauty and personal care products do not address the specific needs of African consumers.
As the world grapples with a new economic reality shaped by inflation, geopolitical tensions, demographic shifts and a climate crisis, understanding shifts in consumer lifestyles, value perceptions and priorities are pivotal for identifying key trends and short-term to long-term growth opportunities in consumer tissue industry.
In China, as consumer demand for skin care has become increasingly sophisticated and science-based, home-use beauty devices have gradually become an important step in the skin care routine. With the introduction of new regulations for beauty devices in 2024, the market landscape is poised for a significant reshuffle.