Alexander Goransson Consultant
london
English, Swedish, Norwegian
About Alexander
Alexander Göransson is a Consultant at Euromonitor International covering all aspects of the travel industry.
Expertise
When he joined the company in 2002, Alexander initially focused on researching consumer products across the Nordic markets. He soon discovered the travel industry and developed this as his full-time specialism. He now researches, commissions and coordinates Euromonitor's Western Europe travel research and provides additional strategic insight and content at a global level. He works closely with a dedicated team of in-country analysts and regularly engages with travel clients and industry sources in order to develop insights and share his expertise in the ever-evolving travel industry.
Recently Published Work
Paris 2024 Olympic Games: Challenges and Opportunities for French Tourism
Alexander Goransson
The Rugby Union World Cup kicked off last weekend in France, considered as a dress rehearsal for next summer’s Olympic Games in Paris. However, the expected 600,000 international visitors will dwarf in comparison to next summer’s Olympiad. The Games will bring with them many opportunities but also challenges for the French tourism industry. With a forecast global television audience of four billion, a well-executed Paris 2024 could raise the profile of France as a destination from 2025 onwards.
The Impact of Hybrid Working on Travel and Leisure
Alexander Goransson
The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market.
Duty-Free Shopping a Missed Opportunity for UK Tourism?
Alexander Goransson
In its autumn budget the UK government announced that it would be re-instating VAT reclaim shopping for inbound tourists (AKA duty free), marking a U-turn as this was abolished in 2021 when the market was worth GBP3 billion, annually. Here we discuss the potential for VAT re-claim once re-instated, the wider role of shopping as a driver of tourism to the UK and how other industries may benefit, such as luxury.