Amulya is a Consultant with Euromonitor International. He specialises in providing clear insight into market dynamics in India.
Amulya researches India’s drinks and tobacco industries. He captures how products are advertised, sold, and consumed, through ongoing conversation with his industry contacts. He is a seasoned speaker and regularly shares his views with industry stakeholders at conferences and symposiums, including Brews and Spirits 2022, INDSPIRIT 2021 and Craft Drinks India in Bangalore in 2019. His opinions regularly feature in industry-related press. Amulya is based in the company’s Bangalore office. He has ten years of experience, and has worked in a number of roles across research.
The search for flexibility is a key theme running through company strategies in alcoholic drinks – more so now than ever. The nature of competition is gradually shifting, as maturity and changes in consumer behaviour prompt companies to diversify and seek opportunities outside their traditional areas of specialisation. The ready-to-drink (RTD) sector is a shared expansion focus.
Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.
In 2022, consumer foodservice sales in Mexico recovered to their pre-pandemic levels and growth trend. Understanding channel trends, how competitors are innovating in response, and where growth opportunities lie are all crucial elements in building a well-informed consumer foodservice strategy.