Anjali Jain Consultant
bangalore
English, Hindi
About Anjali
Anjali is a Consultant with Euromonitor’s Consumers research team, where she focuses on building thought leadership and showcasing insights, opinions, and views on all aspects of the consumer landscape – income and expenditure, households, population, and lifestyles. This includes maximising the use of data to create a compelling offer and voice in this area.
Expertise
Anjali advises clients across industries on the impact of evolving consumer trends. She has also engaged with clients in home and tech industries to help them make sense of the market and competitive landscape. Anjali started her career with a US publishing house, supporting pre-sales research to pitch ad spaces in magazines and websites. She then moved to Euromonitor's Bangalore research team, where she worked four years on home and tech projects.
Recently Published Work
Navigating Consumer Landscape in the Age of Mass Migration: Impact and Opportunities
Anjali Jain
Mass migration is reshaping consumer markets, impacting their size and dynamics. Businesses must navigate the challenges and opportunities presented by this changing consumer landscape. They need to embrace new consumers and accommodate diversity and niche demands to enhance profit margins and foster respect and trust among stakeholders.
US Consumers Remain Cautious Despite the Easing of Inflationary Pressures
Anjali Jain
Lower energy, housing and food prices are forecast to contribute to the easing of inflationary pressures in the US in 2024. However, rising prices of services will leave consumers cautious on spending despite the improving macroeconomic conditions. Companies understanding these consumer insecurities and providing a stronger value proposition can gain an advantage and prepare for long-term growth.
Balancing Act: Exploring Brazilian Consumers' Dual Mindset in 2024
Justinas Liuima
Easing of inflationary pressures and looser monetary policy are expected to benefit Brazilian consumers and lift their purchasing power, although slower global economic growth will constrain faster disposable income growth in 2024. For companies, it will be key to provide good value for money for goods and services to gain customer loyalty in Brazil.