Embracing women’s wellness through dedicated solutions that cater to unique needs requires a holistic outlook factoring in an integrated physical, nutritional, emotional, and lifestyle spectrum. In Asia Pacific, emerging trends in women's health are also increasingly tailored to the region's unique consumer behaviours and demographic dynamics.
Beauty and personal care is one of the most innovative industries with over 25% of new brands launched in this space, according to Euromonitor International’s Innovation tool, which tracks new product development across the 50 most disruptive FMCG categories.
Snackification describes the phenomenon of people increasingly consuming smaller meals (snacks) throughout the day, instead of the classic three daily meals that was the norm for many decades - especially in Western countries.
A deep dive into consumer preferences in fragrance purchases in Western Europe highlights notable distinctions in how men and women prioritise specific functional details.
Since the pandemic, China's vitamins and dietary supplements market has experienced robust growth, and sales through digital channels have been expanding continuously. The market size of consumer health products in China was USD57.1 billion in 2023, with an e-commerce penetration rate of 42%. In this evolving market, Douyin, as China's most popular short-video platform, has quickly risen to become a popular platform for purchasing health products.
Monitoring and understanding NPD trends in consumer health can help fmcg companies identify opportunities and inform strategic decisions to stay ahead of the curve.