Hye Min Song

About Hye Min

Hye Min Song is the Head of Consumer Appliances Research at Euromonitor International. She is a data-driven and result-oriented strategy and consumer insight consultant with global work experience across Korea, Paris, Hong Kong, and Singapore. She specialises in product innovation, marketing strategy, consumer insight, quantitative research and forecasting. As Head of Consumer Appliances Research at Euromonitor International, Hye Min combines consumer lifestyle insights with industry expertise on consumer appliances to derive the way forward, providing consultancy to industry leading manufacturers and organisations as a trustworthy strategic partner.