Monitor the impact of inflation on discretionary and essential products across 10 countries. Visualise, compare and track changes in product price and availability. See how e-commerce data can support your business strategy.
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With inflationary pressures remaining strong so far in 2022 due to a variety of cost-push and demand-pull factors, it is vital for companies to carefully track how prices and availability are changing in core markets. Building various baskets of consumer goods can reveal how inflation and availability are faring across markets and help companies prioritise pricing and supply chain strategies.
Inflationary pressures have been present in the appliances industry since late 2020. Starting with production capacity challenges, to labour and persistent semiconductor shortages, to elevated commodity prices. In 2022, inflationary pressures will come from a new front: expected production reduction resulting from lockdowns in China. In the long run, inflation in the appliances market could prove to be sticky.
Home care has traditionally been exposed to price sensitivity and downtrading in economic uncertainty. The rise of private label in the global financial crisis of 2008 showed that consumers are quick to rationalise their expenditure when faced with financial tensions. However, home care and its chemistry have been central in providing consumers with hygiene and safety during the Coronavirus (COVID-19) pandemic. Many of the cleaning behaviours will remain, supporting a positive growth outlook.
This infographic showcases factors increasing global prices for everyday goods, such as supply chain shortages, political instability and climate change.
Rising inflation has placed the global economy in limbo. With 57% of the global population projected to live in cities in 2022, the rising cost of living is anticipated to put urban consumers in a precarious position, especially in low-income cities where a high share of consumer budgets is devoted to essentials such as food and non-alcoholic beverages and housing.