Other spirits is a category that accounts for a significant share of the volume of spirits consumed worldwide, but due to its significance being mostly local, consumers and companies might not see its potential. The lessons the category teaches can help us understand behaviours and consumption in developing countries and show the stepping stones to success.
Cider has seemingly fallen out of favour in recent years. Limited media coverage illustrates the lack of enthusiasm surrounding the category compared to adjacent alternatives. The variety available is poorly appreciated, and perception issues still need to be overcome. Yet, in theory, cider aligns well with many current priorities.
While dry events and venues, sober curiosity-led activities and the momentum behind mindful consumption have all been building for a number of years, the pandemic provided the fuel needed for the trend to reach escape velocity and fresh, intoxicating heights. There is little doubt now that demand for low alcohol drinks is more than just a passing fad.
Beverage companies’ diversification efforts are increasingly far-reaching. Occasions rather than category loyalty now govern consumer drinking choices, so it is only logical that leading players are moving in the same direction.
Am 26. September 2021 haben die Deutschen einen neuen Bundestag gewählt. Die daraus resultierende sogenannte Ampel-Koalition besteht aus der SPD, Bündnis 90 Die Grünen und der FDP. Nach 16 Jahren Merkel und der konservativen CDU/CSU-Regierung scheint das Land bereit für einen Wechsel. Die kommende Regierung verspricht nichts weniger als eine Modernisierung des Landes.
NDSPIRIT 2021 is a trade event aimed towards bringing the doyens of the spirits, beer, and wine to network with the trade, international companies, top duty-free executives; discuss issues of this emerging market, and share knowledge with the trade.