Qatar, a small conservative Islamic Arab emirate, is set to host the FIFA World Cup in December 2022. This has implications for consumers who want to consume alcohol, as at present access to alcoholic drinks is restricted to tourists and non-Muslim expatriates. Qatari law stipulates that only liquor license holders can buy and consume alcohol within the emirate.
According to Euromonitor’s latest research on alcoholic drinks, the UK is showing a clear trend towards domestic products with a distinctive, modern heritage and premium cachet. Anna Ward explores this burgeoning trend, and asks how sustainable it is, given the cost of living crisis and rising inflation.
Looking for new insights and industry expert discussions about beer and brewing in June? Bangkok Brewing Conference 2022, hosted by VLB and Thailand Beer Industry Guild will be sharing lots of interesting presentations, focusing on hands-on sustainability under the umbrella of "Odyssey 2022: Neutrality towards Net Zero for the Brewing Industry".
Other spirits is a category that accounts for a significant share of the volume of spirits consumed worldwide, but due to its significance being mostly local, consumers and companies might not see its potential. The lessons the category teaches can help us understand behaviours and consumption in developing countries and show the stepping stones to success.
Cider has seemingly fallen out of favour in recent years. Limited media coverage illustrates the lack of enthusiasm surrounding the category compared to adjacent alternatives. The variety available is poorly appreciated, and perception issues still need to be overcome. Yet, in theory, cider aligns well with many current priorities.
While dry events and venues, sober curiosity-led activities and the momentum behind mindful consumption have all been building for a number of years, the pandemic provided the fuel needed for the trend to reach escape velocity and fresh, intoxicating heights. There is little doubt now that demand for low alcohol drinks is more than just a passing fad.
Beverage companies’ diversification efforts are increasingly far-reaching. Occasions rather than category loyalty now govern consumer drinking choices, so it is only logical that leading players are moving in the same direction.