Sustainability as a key consumer issue is expected to grow in the post-pandemic setting. In its grassroots presentation, craft beer is uniquely positioned to weave sustainable claims into its production cycle. This article explains opportunities and methods for incorporating ethical claims for these products.
E-commerce and the rise of digital channels have suddenly become headline stories for alcoholic drinks. Necessity has driven some consumers online for the first time during the pandemic, and others have gained new familiarity with the range of options available. Changing legislation has also opened up new possibilities in markets such as the US. Far more than a short-lived spike in interest, this instead represents an overdue paradigm shift for the industry.